AAF vs BCN

[Lucylu]

Just heard that AAF kicked BCN's butt in the afternoons for their target demo. In fact, BCN lost almost 2 points from their last book. That's gotta hurt I guess T&R really stormed this market

 

[TowerBuzz]

Unless I am mistaken it was all dayparts including morning drive meaning O and A which spells disaster for wbcn.

 

[Lucylu]

How long before they launch a lame "Show Us Your BCN" Contest, thinking that product awareness and not content is the problem? (Sorry to hear about O&A, #4 I think, but I think that'll turn around next book).

 

[Smoke]

The Solution is Nik Carter. Bonus points if Deek comes back too.

 

[brightonboris]

The Solution is Nik Carter. Bonus points if Deek comes back too.

Deek? Yeeeeech.....
They'd be better off as a sports station or one of those corporate Free FMs. Music hasn't been their strength for years thanks to Stern. He branded them as a Stern station and it stuck. He left and so did his audience. Then the whole Roth mess put them way behind the 8-ball. O&A reversed the slide and that has brought some measure of short-lived comfort to the suits. But in the long run, let's be real - WBCN is not going to be a player until they address their weakness - music. I say, let the consumate professionals at Entercom handle the rock and WBCN should try to find itself a new format.

 

[Kaliber]

Hey Lucy,

Where are you getting your numbers? Toucher and Rich in fact went UP from a 3.0 to a 3.3 Men 18+, their target demo. As a matter of fact, they beat Mistress Carrie in December by almost a point and a half. Check Arbitron.

Were you misinformed, lying, or just an employee of AAF?

 

[TowerBuzz]

Harsh words Kaliber in Lucy's defense Ron Valeri sent out an email to virtually everyone in radio touting waaf's numbers. In addition to O and A/Greg Hill info he included Carrie's numbers pointing out that she is winning in men 18-49, persons 18-34, and men 18-34, the target demo. She had very big numbers men 18-34 behind only Jamn and weei. Lucy did not lie, she wasn't mistaken, I dont know if she works for aaf but even if she does numbers are what they are. Valeri even made a comment about Toucher and Rich's initials being an acronym for updating their Tapes and resumes which he suggested they do. Pretty low blow but he's known to play dirty.

 

[scooty430]

Just heard that AAF kicked BCN's butt in the afternoons for their target demo. In fact, BCN lost almost 2 points from their last book. That's gotta hurt I guess T&R really stormed this market

Ironic that your tagline is "Kill Ugly Radio." WBCN's slogan used to be "Ugly Radio is Dead." Of course, that was many years ago, and now they are the very definition of ugly, ugly radio.

What a great station they used to be in the 70s and 80s.....

(and AAF wasn't too bad either......remember "CRANK IT UP?")

 

[Eli Polonsky]

WBCN's slogan used to be "Ugly Radio is Dead." Of course, that was many years ago, and now they are the very definition of ugly, ugly radio.

What a great station they used to be in the 70s and 80s.....

Not to mention in 1968-69, their groundbreaking "underground radio" heyday.

WAAF, as I recall, was still a local Worcester area signal in the late 60's. I couldn't hear them until they got a power increase around '70 or '71. They were a great rock station in the 70's, too.

 

[Lucylu]

Hey Lucy,

Where are you getting your numbers? Toucher and Rich in fact went UP from a 3.0 to a 3.3 Men 18+, their target demo. As a matter of fact, they beat Mistress Carrie in December by almost a point and a half. Check Arbitron.

Were you misinformed, lying, or just an employee of AAF?

Men 18+ is a target demo? That's more of a broadside of a barn rather than a target; and they missed both. Yes, BCN was killed by ugly radio, and the name sewed into that underwear appears to be Mark Hannon. Isn't he the bright bulb that brought in a hack from Vegas to fix things at BCN? :

 

[Kaliber]

Lucy,

Since David Lee Roth left, Mark Hannon and that "hack from Vegas" have brought BCN from a 1.9 to a 2.6 12+. AAF is only one-tenth of a point ahead with a 2.7. And remember, those hacks also beat AAF last book 2.5 to 2.1.

Enjoy your clerical Arbitron bump from the double signal change over, because if you look at the only true ratings month, December, you'll see that AAF is being beaten...soundly.

 

[Lucylu]

Other than listening to their morning show (when they are not going too overboard with the right wing yahoo-ism) I have nothing to do with AAF. You quote 12+ numbers. Have you ever stopped to wonder why Arbitron gives those numbers away for free? I'll help you out: because they are meaningless. Trying to blame BCN's over-all poor numbers on David Lee Roth is scapegoat-ism. Hannan and the hack put him on the air in Boston (or are you going to claim the order came from New York, in which case, why do those two even have jobs if they are just cogs run by corprate?).

Face it, barring a screw up by Ron Valeri (which could very well happen) AAF is walking all over BCN and will for the for-see-able future. With the exception of O&A (which the jury is still out on) everything they have brought to the table in the past four or five years has failed.

Am I wrong?

 

[Kaliber]

Yes, Lucy, you are wrong.

In the month of December:

Persons 12+
Toucher and Rich beat AAF by a full point.

Adults 18-34
TnR beat AAF by 3.1!

Adults 25-54
TnR beat AAF by 1.8.

Men 18+
TnR beat AAF by 1.4.

And remember, Carrie's been on for years. TnR have only been on for six months.

 

[TowerBuzz]

Kaliber, the following is the email that RonValeri sent out to industry folks. With numbers so easy to check for anyone who has access to a computer and subscribes to Arbitron: Is he lying?.


Fall Ratings are in and WAAF is #1 rock station in Boston & Worcester!

HUGE congratulations to the entire WAAF team! In the new Fall Arbitron, WAAF is the number one rock station in Boston and Worcester among total audience 12+ and the leading rock station in all key demos!

Boston: Persons 12 +

WAAF 2.7
WBCN 2.6
WZLX 2.4
WGIR 1.2
WFNX 1.0

Here are some ranker highlights for Boston:

Boston: Men 18-49

WJMN #1
WEEI #2
WAAF #3

Boston: Persons 18-34

WJMN #1
Kiss #2
WAAF #3 (WBCN is #5)

Boston: Men 18-34

WJMN #1
WAAF #2
WEEI #3


In the highly publicized battle of Opie & Anthony vs. WAAF's Hill-Man Morning Show, WAAF wins again!

Boston Morning Drive Total Persons 12+ :

The Hill-Man Morning Show is Top 10 with a 3.4 share
Opie & Anthony are down to a 2.6 share

Boston Morn Drive Men 25-54:

WAAF is #2 beating O&A who are #4

Boston Morning Drive Men 18-49:

WAAF is # 3 beating O & A again

Boston Morning Drive Persons 18-34:

WAAF is #3 with a 9.6 share beating O & A again who are way behind with a 5.6 share

Boston Morning Drive ADULTS 25-54:

WAAF is ranked Top 5 in the market! (O&A are down at #9)


The other big move for WBCN was the installation of their new afternoon team "Toucher & Rich." Oops...

Boston AFTERNOON Drive Total Persons 12+

WAAF's Mistress Carrie is a Top 10 show with a 3.0 share
WBCN's Toucher & Rich remain in her rearview mirror stalled at a 2.3 share

Boston Afternoon Drive Men 18-49

Carrie is ranked #3 with a 6.4 share
Toucher & Rich are behind with only a 4.6 share showing no growth from the book before

Boston Afternoon Drive PERSONS 18-34:

Carrie #3 with a 7.5 share
T & R (that's short Toucher & Rich or actually for "Tapes & Resumes" which they better start sending out!)...T&R go the wrong direction again sliding down to a 4.8

Boston Afternoon Drive Men 18-34:

Carrie is #2
T & R are #5 (losing nearly 2 share points from the previous book)

Over in Worcester, WAAF has climbed to even greater heights...

Total Persons 12+ WAAF is again the #2 station overall in the market (just behind AC WSRS). Even more exhilarating though is that we've narrowed the gap in the race for ADULTS 25-54. Just as in this past Spring Book WAAF was #2 among Adults, we're again #2 Adults 25-54 but we've improved our share while the leader slipped. It's now nearly a tie for Adults 25-54:

WSRS is #1 with a 9.4 share
WAAF is #2 with a 9.1 share

Despite a full frontal assault by our direct competitor, Leno and Letterman appearances for O&A, Patriots Football games, and a new multi-member afternoon show at WBCN; WAAF still reigned supreme. Congratulations are in order for ALL of our full and part time Air Talent, as well as the many unsung heros in all departments of the station. Thank You for your contributions. It's a cumulative effect that keeps WAAF winning!

[Removed for privacy concerns]




That is one of two lettters that he's sent to the industry this month crowing about his numbers. Pay close attention to the afternoon paragraph. Your argument shouold be with WAAF's PD not LucyLu. The guy from vegas is a hack in that he has put on a solid but boring rock station. It plays hits but does not sound at all local. that's where WAAF is beating them and has for a long time.

 

[Lucylu]

Yeah, what he said.

 

[Varulven]

the pre-Oedipus days were the best. Alas...the Post-Oedipus days are just as homogenized as when
Oedipuz Rex'd the radio...or was that wrecked the radio...

WAAF was more fun with Russ Mottla at the helm. They should find him and bring him back.

 

[Neanderpaul]

the pre-Oedipus days were the best. Alas...the Post-Oedipus days are just as homogenized as when
Oedipuz Rex'd the radio...or was that wrecked the radio...

WAAF was more fun with Russ Mottla at the helm. They should find him and bring him back.

Mottla's last assignment didn't work out so well for him at WGIR did it?

I don't know. I'm asking?

 

[TowerBuzz]

the pre-Oedipus days were the best. Alas...the Post-Oedipus days are just as homogenized as when
Oedipuz Rex'd the radio...or was that wrecked the radio...

WAAF was more fun with Russ Mottla at the helm. They should find him and bring him back.

Mottla's last assignment didn't work out so well for him at WGIR did it?

I don't know. I'm asking?

You are right, it didnt. Russ's demons always do him in, plus he's a pretty average programmer, not bad but not a standout thinker either. The pre oedipus days were the best? you mean the 1960's?...... Geez Joe you really cannot be called a commitment phobe!. You are definately committed to hating Oedipus and anything relevant in the past thirty years! One almost has to admire your tenacity as you're still blaming wbcn's problems on a guy that has not programmed it for a few years at this point.

:

 

[Varulven]

actually the 1970s when they did things unique and untried.

You discredit Oedi - if we didn't keep reminding people of his sins no one would talk about him.
He's irrelevant, can't get re-hired, and needs his critics to remind the radio world that one bad apple can spoil the whole bunch, not only while he was there but for years after they booted him! What does he have there, two on-air hires left before his entire regime is gone and forgotten? He sure knew how to pick 'em - cheap and without talent!

ir·rel·e·vant /ɪˈrɛləvənt/ Pronunciation Key - Show Spelled Pronunciation[i-rel-uh-vuhnt]
–adjective 1. not relevant; not applicable or pertinent: His lectures often stray to interesting but irrelevant subjects.

--------------------------------------------------------------------------------------------------------
What are Mr. Mottla's alleged "demons", he's a very nice guy. He sounded good on WZLX prior to the GIR thing.

 

[Lucylu]

For all of Eddie's faults, if the entire air-staff went on strike to get him his PD job, that speaks volumes about what his peers think of him. Of course, I had hoped to keep this thread about the present, silly me.