Jamie said:
Neanderpaul,
this has been discussed several times before but I figure I might as you
I am curious to know from you if you might know why
what keep aaf from going back on paxton with AAF now on 97.7 in boston? I would love to know. I reallly miss AAF in springfield and hartford area when I drive from vt on my way home to the nyc area. my only guess is the advertising revenue
I honestly do not have an answer to the question. I'm sorry. I just don't know the technical aspects of how that worked, or what it takes to move city of license with regard to transmitter sites. I know there are several people on this board who are far more knowledgable on this topic that might be able to add information. I do know that the changeover didn't achieve the desired effect when I was still in the building. I assume that played into Entercom's decision to purchase WILD and simulcast. But again, not being privvy to the plans, I'm only speculating. Someone with more intricate knowledge would serve you better. Sorry...I'm just a wiseass with a big mouth and a microphone
Keeping on topic...I remember as a kid in Southie being forced to listen to WBCN due to the fact that we couldn't get WAAF in the projects, and WCOZ flipping to WZOU. But, every time we went to my cousin's house in Tewkbury, WAAF owned the radios in everyone's cars. Overall, my impression was always that WBCN had the superior personalities, and WAAF always played the better music back then. Save for Nocturnal Emissions and Beradini's Heavy Metal From Hell programs on WBCN, and Bob & Zip on WAAF.
It's funny how it all comes full circle.
IMHO, it has nothing to do with the music either station plays. I contend that the station whose personalities connect with the local audience best, will win. It really is that simple in my mind.
There's a reason why everyone seems to think that Adam 12 & Mark Hamilton are their favorites at WBCN. Both know what a Rosie Ruiz reference is, and who Johnny Kelly was, and remember the Channel and the Rat, and Paragon Park, and why hitting Buzzy's or Kelly's means/meant something. That's not to take away from Hardy, whom I consider a friend. But, he'll be the second to tell you...everyone Boston-born being first...that he's not from here, and that that hinders him sometimes. Not in his professional abilities, but there's a natural tendency for New Englanders to immediately suspect anyone not from here. Toucher & Rich are probably experiencing it much the way O&A did in their early days at WAAF. It took a while for the audience to warm up to them.
In my opinion Carrie, Hsu & Hill are well-liked at 'AAF because they're not only extremely capable of selling the format, but they're also the people you grew up with. Their listeners went to HS with them, or ran into them at the Natick Mall when they were kids. LB is loved because he fought when the Bruins were good. And we all loved a fighter. Spaz is every kid you hated/pitied in school. It's a good formula.
It doesn't matter if they play the same 300 songs on both stations. Bostonians don't listen for the music. They find the brand that they like, and they remain loyal to it. See: Chet & Natalie all those years, or Lobel now. You could do a survey and find out who does the best concerts, giveaways, bits, or whatever...have them all come up as "WAAF" and then ask that same person what their favorite station is..and they'll say "WBCN."
Trying to sway a Bostonian's pre-disposition toward what they have already chosen as their favorite station is incredibly difficult. The station who figures out how to connect with their target audience best, wins. It has nothing to do with music, or promotions. We are in the "please love me" business. And sometimes the people behind the desk don't really know what the audience thinks because they spend too much time analyzing weekly callout, or cost per point, and not enough time watching their audience react to the people who represent their stations. Those are the customers. Talent are the product. It's loyalty to the jock that captures those quarter hours. The music is just a buffer. It helps to play the right songs. But, it's more important to have the right people. Isn't that the new mantra "Content is king?"
The only variable content...is the on air person. The song remains the same no matter what transmitter it emanates from.
My opinion. I'm comfortable enough expressing it, to admit I might be wrong.