WLAT Ownership
Beasley Broadcasting owned WLAT/WYAV before Pinnacle Broadcasting.
Jack Hawley was the sole owner of WLAT/WLAT-FM and inherited it from his late father who built it from the ground up. If I am not mistaken, he even built the first transmitter from scratch during hard times. Jack had FCC permission for years and years to go 100k on the FM but held off because of the cost. I worked there, liked him a lot, but was very frustrated because of this. Around 1982 I tried to talk him into going ahead and bumping the power up on the FM and dropping the call letters, except slipping them in on the hour break and other times the FCC required, and promoting the station as BANDIT 104. Even mentioning the location only when required like the call letters. I figured making it sound like a pirate station for the beach crowd while playing rock would create a mystic that would catch on quickly.
I started in radio in 1965 and back then FM was experimental and purely non-profit. Most stations in smaller markets that applied and got the FM's on the air simply played record changers to have something on the air or simulcast. FM was going nowhere just like UHF floundered in the beginning. But just like the govt. mandated that all new TV sets must have UHF tuners in the sixties, the govt. came along and mandated FM tuners for all auto radios. To satisfy this the cheapest way in the beginning, the FM tuner sides were basic mono tuners and crappy but this was the beginning of the FM market that was needed to start the profitability and swing toward FM dominance. The rest is history.
One more thing that has probably been lost to history. WLAT FM on those short towers in Conway only had horizontal elements I think. At least, I remember they only had either that or vertical only. So, the signal was weak. Also, the FM actually had 26,000 watts. The AM was 5kw day and 500 nighttime.
In my opinion, the govt ruined AM radio by lifting the local programming/public service requirements. Once upon a time X amount was required, even though most stations stuffed it all into Sunday mornings to bury it. AM radios only chance to recover might be almost total local community involvement. They will have to do what the other mediums cannot do...... local.
One 'not so funny to them' anecdote related to the station is this. Sometime in the early 80s I think is when they built a water tower almost directly behind the station property. Apparently, it happened to be almost the exact same height as the AM tower and consequently was the correct length to absorb a helluva lot of RF. By the time they got to the top of the tower they were getting burnt pretty bad from the RF and came to the station many times begging us to turn it off. Of course, we couldn't do that. He said they were getting zapped all they way thru their thickest gloves. Really strong RF will burn you right thru to the bone. I hope it was not that strong.