Some here have alluded to Abba not being successful in the US. Not sure I understand that, atleast from a radio perspective.
Abba had nine top 15 billboard us hits, ten if you include Freda’s ‘83 hit.
This is where we get into where the line is drawn for "hit".
Dancing Queen: #1. Monster.
Take A Chance On Me: #3. Big hit.
Waterloo: #6. Hit.
The Winner Takes It All: #8. Hit.
So let's look at their next five biggest singles:
The Name Of The Game: #12.
Fernando: #13:
Knowing Me, Knowing You: #14.
Waterloo: #15.
I Do, I Do, I Do, I Do, I Do: #15
Remember that these weren't cumulative numbers. A chart peak was simply the best a record did, in comparison to other records, on its best week. In that second batch, there were between 11 and 14 bigger records on the best week those five ABBA records had.
Sometimes, especially in the later 70s, a single under-performed because fans were buying the album. But ABBA's biggest album, ABBA: THE ALBUM, peaked at #14. ARRIVAL, which had a number one single on it, only made #20.
So, understanding that airplay doesn't equal sales ( I mentioned earlier, that apart from the singles that hit the top ten, ABBA singles were largely turntable hits) and that, compared to the biggest artists of the era in which they charted (Stevie Wonder, Led Zeppelin, Elton John, Pink Floyd, The Rolling Stones, The Eagles, Queen, Fleetwood Mac, Bee Gees, Earth Wind & Fire), ABBA wasn't that big a deal.