• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

ABC 15 News @ 4:30 AM

M

MusicFan2009

Guest
Tonight during the 5 PM Newscast as they were headed to break Katie Raml reminded viewers to watch ABC 15 DayBreak starting at 4:30 AM. There was no date mentioned or specifics. I know that Amber Sullins returns next week after Easter break. I realize this might be a tad early posting without details but I am seeing promos and hope this is a reality and not a mistake on a producers part.

On a side note maybe I have become spoiled living here in Phoenix but I was shocked to go home last x-mas and notice the stations in West Michigan/Grand Rapids area still only start at 5:00 AM. Must take a while for the smaller markets to get things going, but that market isn't really that small it's approximately #41 so in the top 50.

Hopefully more info will become available from KNXV about their 4:30 AM Newscast. I will echo the other comments it is about time.
 
MusicFan2009 said:
Tonight during the 5 PM Newscast as they were headed to break Katie Raml reminded viewers
to watch ABC 15 DayBreak starting at 4:30 AM. There was no date mentioned or specifics.
Click to expand...

Uh oh. What happens to Perry Mason, now airing at 3:30 AM?
 
No matter how hard I try I cannot find a good economic reason for 4:30 AM "news". Having been on the freeways around Phoenix at that hour there is very rarely any reason for a traffic report. Having lived in the Valley since 1979 there is absolutely no reason for a weather report at that hour. The "news" (and I use that term very loosely) is usually regurgitated from the previous day/night. The only possible value seems to be airport delays for those few people flying out of Sky Harbor. The audience would seem to be minuscule and more appropriate for a colon-blow infomercial (which, I believe, is what they used to run).

What am I missing? ???
 
landtuna said:
No matter how hard I try I cannot find a good economic reason for 4:30 AM "news". Having been on the freeways around Phoenix at that hour there is very rarely any reason for a traffic report. Having lived in the Valley since 1979 there is absolutely no reason for a weather report at that hour. The "news" (and I use that term very loosely) is usually regurgitated from the previous day/night. The only possible value seems to be airport delays for those few people flying out of Sky Harbor. The audience would seem to be minuscule and more appropriate for a colon-blow infomercial (which, I believe, is what they used to run).

What am I missing? ???
Click to expand...

Any news, even at 2am, is cheap and makes money in AD TIME. Plus it allows the station to say "we're making more news".
 
The incremental cost of bringing the am team in 30 minutes earlier is miniscule. At ABC15, they have 4:30am to 7am and then Now @ 9 from 9am to 10am. Presumably, you are not paying any extra to the staff at all and you have 30 more minutes worth of programming.
 
Raymie said:
Any news, even at 2am, is cheap and makes money in AD TIME. Plus it allows the station to say "we're making more news".
Click to expand...

Granted, the cost of a talking head is probably cheaper than most other alternatives but "making more news"? I thought the main purpose of a news show was to report the news. If it's local and timely, that isn't cheap. If it is regurgitated news from the day before it doesn't serve a purpose.

And, if I was an advertiser, I can't think of a reason I'd want to pay a decent fee for my ad running at a time when (1) there are very few eyeballs and (2) those same eyeballs are probably more into brewing their first cups of coffee.
 
Landtuna --

Well, news is increasingly seen as a money-making entity. Or, should I say broadcasters are going back to the time when news was sponsored by "xxx, inc." -- like ABC 15's sportscasts sponsored by Sanderson Ford.

Also, competition enters into the fray. Back when I first arrived in Phoenix, IIRC, 15 and 5 had newscasts starting at 4:30am for a while. Now that 3, 5, 10, and 12 had jumped into the fray. 15 probably felt the need to start at 4:30am again for competitive purposes. Also, ABC is a more popular network than a few years back. Since people tend to leave the tv on the same channel that they watched the previous evening, it behooves 15 to have a competitive product in the morning.
 
formeraa said:
Landtuna --

Well, news is increasingly seen as a money-making entity.
Click to expand...

Perhaps, but when virtually every major station in the market brands itself with some form of NEWSxxxxxx the term becomes meaningless and irritating. Especially when their news programs are virtually identical.

Thank goodness for the Internet!
 
I watched the first episode of 15 @ 4:30. Just Susan Casper and Allison Miller doing the weather. Rebecca Thomas and Kirk Yuhnke joined them at 5:00. It seemed to me that they did the exact same stories, only with different anchors reading them.
 
brian4 said:
I watched the first episode of 15 @ 4:30. Just Susan Casper and Allison Miller doing the weather. Rebecca Thomas and Kirk Yuhnke joined them at 5:00. It seemed to me that they did the exact same stories, only with different anchors reading them.
Click to expand...

I thought that Amber was supposed to be back this week? Does anyone know what happened?
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom