ABC Audio and ESPN Audio have announced a new internal sales relationship. ABC Audio's podcast network will be represented by ESPN Audio's Ad Sales team, effective immediately. ABC Audio says this move by the two business units reflects a "strategic collaboration" to further grow the podcast business across The Walt Disney Company.
"Our goal for ABC Audio remains -- to be a powerhouse of podcast production at ABC News and across Walt Disney Television," said ABC Audio Vice President and General Manager Stacia Philips Deshishku. "Our award-winning, compelling podcast series and originals are just the start of the smart programming that our team will continue to roll out this year and beyond. Now, working with ESPN Audio, we have a unique opportunity to scale our podcast ad sales alongside those of other Disney business units and share synergies along the way."
ESPN Vice President/ESPN Audio Digital Strategy and Marketing Tom Ricks stated, "Adding ABC Audio's podcasts under the ESPN Audio sales umbrella will provide advertisers with one-stop shopping, enhancing the value and efficiency they receive from a larger stable of premium and compelling content. We reach complementary audiences - adding even more value for advertisers."
