Yeziknoradio said:
So, ABC wants to stretch the whole rerun thing, huh? Instead of a rerun of an ABC program, why not air a movie? One that relates best to the ugly Betty show. ALSO run several Ugly Betty promos and teasers durring that time while they're at it!
There are dozens and dozens of channels that show movies, most of which are pretty darn crappy anyway.
Since ABC has college football on Saturday nights, they cannot "showcase" their programs like CBS and NBC on Saturday night. So that makes Friday night the best possible choice. Plus, if the reruns weren't getting acceptable ratings, there would be room on the schedule for first-run episodes of other programs.
This is the future of network programming. Cable has been doing for years. MTV, USA, Bravo, FX, etc all show their "original" programs repeatedly, often immediately after the initial play. NBC replays the 9PM Wednesday SVU every Saturday at 10PM, so I dont bother DVR-ing it on Wednesday. My DVR is already filled at 8PM on Thursday, so the Friday FlashForward works great for me. Yes, I know that I can watch it online, but unless you have a pristine connection and a 42 inch monitor, its not the best option.
I'll bet Ugly Betty gets shipped off to January 2010 and a nice 13-consecutive-week timeslot.
In a few years, a 22-episode order for anything but the most popular programs will also be a distant memory.