J
Julius Leonard Marx
Guest
Shoot From Hip said:Open your eyes to the real world. It happens in every industry. Arena operators build packages for Coke or Pepsi that include signage, program ads, and...yes...exclusive pouring rights. You can't get one without the others. And...oh yeah...so does Taco Bell. And so does your local theater chain. Leverage is a part of business, and just because you don't care for it, that doesn't make it a federal violation. Next thing, you'll be asking for equal time in product placement on "30 Rock."
Ah, the voice of cynicism. Just because something happens, doesn't make it right.
As I recall, the practice of forcing theaters to take stinkers in order to schedule blockbusters was what led to the government forcing the studios to divest their theater chains. (Newly spun-off Paramount Theaters turned around and bought ABC and now you know the rest of the story.)
Product placements is one of those "how dumb do they think we are practices." Maybe the government should require that placements be clearly labeled on screen (in non compressed, full-frame credits). Good suggestion.