Re: Smart Move On ABC's Part
> I say that because if CBS does decide to go after Katie
> Couric, ABC will already have its female anchor in place
> with Elizabeth Vargas.
>
> I’m really not surprised that Vargas did get the co-anchor
> position. She has done a good job since the death of Peter
> Jennings. The teaming up with Bob Woodruff was a surprise
> however. I thought ABC learned its lesson about duel anchors
> after the Reasoner/Walters and Reynolds/Robinson/Jennings
> eras.
>
> I have to differ with you on Reynolds/Robinson/Jennings.
They brought a lot of new viewers to ABC, often beating NBC.
In fact, by the end of the '70s, World News Tonight, Good
Morning America, and what would become Nightline but was then
The Iran Crisis: America Held Hostage, established ABC as the
most aggressive of the Big Three news operations; and 20/20
was holding its own, although never beating 60 Minutes.
The original concept of World News Tonight at least had a
different look and feel from what CBS and NBC were doing.
And the extensive use of graphics and music were picked
up by CBS and NBC.
Don't forget that Roone Arledge experimented with what he
called the "whiparound" technique from January-July 1978,
mainly to get the attention off Reasoner and Walters. One
of them would introduce a story, then hand it off to Reynolds
(or Jennings or Sam Donaldson or whomever) in the field; they,
in turn, would hand off to another correspondent for a different
angle on the story; for instance, during a West Virginia coal-
miners' strike, Reasoner would go to Reynolds in West Virginia,
then Reynolds might go to Sam Donaldson in Washington for the
administration's perspective; then he might hand off to a third
correspondent, whose story might be the way the strike was
affecting a coal miner's family. That concept was refined
into the original World News Tonight, but with the attention
off the feuding anchors (Reasoner and Walters), viewers found
they liked what they saw and stayed put when it became WNT.
So I would hardly say Frank Reynolds, Peter Jennings, and
Max Robinson were a failure.
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