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ABC - What Are You Waiting For

D

D1075

Guest
I'm very surprised that 94.7 has not flipped to oldies. Yes, the demographics are a little older than advertisers want, but ABC has nothing to lose by flipping to oldies. First, WJMK on average rated 1 to 1.5 shares higher than The Zone, also WJMK billed $16 million while The Zone billed only $7 million. Even if 94.7 couldn't get the same results as WJMK did, they should be able to do a lot better than they are currently doing. So ABC, what are you waiting for, make the frequency successful.
 
> I'm very surprised that 94.7 has not flipped to oldies.
> Yes, the demographics are a little older than advertisers
> want, but ABC has nothing to lose by flipping to oldies.
> First, WJMK on average rated 1 to 1.5 shares higher than The
> Zone, also WJMK billed $16 million while The Zone billed
> only $7 million. Even if 94.7 couldn't get the same results
> as WJMK did, they should be able to do a lot better than
> they are currently doing. So ABC, what are you waiting for,
> make the frequency successful.
>

How about because the Rock is doing well right now? Don't let billing fool you, ABC Radio Chicago is doing very well thanks to WLS and WMVP. Besides, corporate might be using 94.7 as a write-off come tax time.

-A<P ID="signature">______________

</P>
 
94.7 is seemingly doing better than Q101, especially if you take Mancow out of the mix. Why not slide the Cow over to the Loop and take Q101 oldies? That makes more sense to me.
 
> > I'm very surprised that 94.7 has not flipped to oldies.
> > Yes, the demographics are a little older than advertisers
> > want, but ABC has nothing to lose by flipping to oldies.
> > First, WJMK on average rated 1 to 1.5 shares higher than
> The
> > Zone, also WJMK billed $16 million while The Zone billed
> > only $7 million. Even if 94.7 couldn't get the same
> results
> > as WJMK did, they should be able to do a lot better than
> > they are currently doing. So ABC, what are you waiting
> for,
> > make the frequency successful.
> >
>
> How about because the Rock is doing well right now? Don't
> let billing fool you, ABC Radio Chicago is doing very well
> thanks to WLS and WMVP. Besides, corporate might be using
> 94.7 as a write-off come tax time.
>
> -A
>
The Zone has only got over a 2 share once, now it's back in the 1's at the bottom. Having 94.7 as oldies would be a good ad combo with WLS. Why only have 2 good billing stations when you can possibly have 3.
 
> 94.7 is seemingly doing better than Q101, especially if you
> take Mancow out of the mix. Why not slide the Cow over to
> the Loop and take Q101 oldies? That makes more sense to me.
>

With all the format swings Gamble and 94.7 have gone through, the current format has been proving to be the most successful one for them and there's no reason to flip it at this time, especially after signing on Sludge for the next few years. Q101 is such a joke right now and with Jack-FM, Nine, WXRT,and The Mix pretty much crossing all over each other's paths, Q makes more sense to flip than the Zone. Yes, take Mancow away from Q and you've got zilch. So why not flip them? Emmis already has the rock side covered with The Loop. We'll see where the Zone stands after this summer. But IMHO it's Q that needs to be completely revamped, not so much the Zone.
 
> Why only have 2 good billing
> stations when you can possibly have 3.

As I said in my original reply, corporate might be using 94.7 as a write-off come tax time. Here's a secret: NOT ALL FORMATS ARE DESIGNED TO MAKE MONEY, especially if the company needs a write-off.

-A<P ID="signature">______________

</P>
 
> > 94.7 is seemingly doing better than Q101, especially if
> you
> > take Mancow out of the mix. Why not slide the Cow over to
> > the Loop and take Q101 oldies? That makes more sense to
> me.
> >
>
> With all the format swings Gamble and 94.7 have gone
> through, the current format has been proving to be the most
> successful one for them and there's no reason to flip it at
> this time, especially after signing on Sludge for the next
> few years. Q101 is such a joke right now and with Jack-FM,
> Nine, WXRT,and The Mix pretty much crossing all over each
> other's paths, Q makes more sense to flip than the Zone.
> Yes, take Mancow away from Q and you've got zilch. So why
> not flip them? Emmis already has the rock side covered with
> The Loop. We'll see where the Zone stands after this summer.
> But IMHO it's Q that needs to be completely revamped, not so
> much the Zone.
>

I think there would be a lot of pissed of people if Q101 switched. I can see them revamp Q101, but keep it in the Rock/Alternative format. I like that they added so much more music, but some of it is WAY out there!
 
> > Why only have 2 good billing
> > stations when you can possibly have 3.
>
> As I said in my original reply, corporate might be using
> 94.7 as a write-off come tax time. Here's a secret: NOT ALL
> FORMATS ARE DESIGNED TO MAKE MONEY, especially if the
> company needs a write-off.

Huh?

I don't think ABC needs a write-off.
 
It would be too "common sense" for ABC to flip The Zone to Music Radio WLS-FM.
It would make too much sense heritage, ratings and revenue-wise.

And we all know..."common sense" is a rare commodity these days.

Each possible flipper is waiting to see if another station flips and, of course, by that time it'll be too late. A lot of execs are second guessing the fate of the Oldies format JUST because of Infinity's recent moves. That's just dumb, if you ask me. Two months ago, the Oldies format was just as relevant as ever. Now, with the Infinity flips, every Programming exec in the country is second guessing the format's relevance. Nobody wants to stick their neck out first. Further proof that *most* radio higher-ups are sheep.

-The Zone is praying it can keep its head above a 2.0. (it hasnt)
-Q101 is waiting for their cockamammie "shuffle" format to kick in (it wont)
-CC is hoping the 'JMK flip to Jack will help their measley (yet well programmed) Real Oldies 1690 (dont' count on it)
-Love FM wont flip because Bonneville likes to give things a fair shake (whatever)

Radio has been known for knee jerk reactions, lately. They just dont react at the right times, it seems. There is a HUGE hole in this market for oldies. Just because Infinity didnt see it that way, doesnt mean every other company in town has to turn away.

PS: the audio processing on Jack FM is abhorrent. What are they thinking??
 
> > Why only have 2 good billing
> > stations when you can possibly have 3.
>
> As I said in my original reply, corporate might be using
> 94.7 as a write-off come tax time. Here's a secret: NOT ALL
> FORMATS ARE DESIGNED TO MAKE MONEY, especially if the
> company needs a write-off.

Companies do not need write offs on operations. Write-offs mean less profit than they could have, and that lowers the stock price. Write offs are generally disposals of unused but paid for assets to save on taxes, rather than intentional reductins of profits... which never make sense.
 
> So ABC, what are you waiting for,
> make the frequency successful.


You poor, naive, soul.

Please don't mistake the greed of
corporate goons for intelligence.
 
D... I see where you're coming from

<font color=3333ff>With 94.7 being the jack of formats, always flipping to the best new thing.. or beating some1 to the punch...... it only makes sense to think that they would drop everything for Oldies.

That's the mentality of 94.7 aint it? If you got a pretty good format goin on, KILL IT before it gets to be too great!

Quick.........FLIP the SWITCH!!! You're winning against Q101 so now is your chance!

LOL
</font>

> I'm very surprised that 94.7 has not flipped to oldies.
> Yes, the demographics are a little older than advertisers
> want, but ABC has nothing to lose by flipping to oldies.
> First, WJMK on average rated 1 to 1.5 shares higher than The
> Zone, also WJMK billed $16 million while The Zone billed
> only $7 million. Even if 94.7 couldn't get the same results
> as WJMK did, they should be able to do a lot better than
> they are currently doing. So ABC, what are you waiting for,
> make the frequency successful.
>
 
Ridiculous and absurd.

"Here's a secret: NOT ALL FORMATS ARE DESIGNED TO MAKE MONEY, especially if the company needs a write-off."

?????????

First off, tax write off is calculated not by "making less money" but being able to reduce that amount of money that is SUBJECT to tax. There are several subsets to this (methods to accomplish it) ranging from exemptions to the way you amortize fixed assets. It's explained briefly here.

http://www.thefreedictionary.com/tax write-off

A tax write off is NOT having one of your businesses/brands lose money so that you have a lower tax bill because you consequently make less money. That's just nuts. Imagine if I have 4 restaurants each making a million dollars a year. I will NOT open a fifth restaurant with the goal of LOSING 4 million dollars at that location so as to not have to pay profit taxes. That's just nuts. Every commercial for-profit station/format is designed to make money.
 
Re: Ridiculous and absurd.

Look. I think what he is trying to say is, some stations are flankers for a plethora of reasons.

If anyone can tell me what ABC/Disney has been doing with 94.7 Chicago for the last 5 years, you are, either them as they might not know either, a genius, or smoke good leaf. <P ID="signature">______________

"Z"
Music Coordinator/Technical Support</P>
 
Re: D... I see where you're coming from

> With 94.7 being the jack of formats, always flipping to the
> best new thing.. or beating some1 to the punch...... it only
> makes sense to think that they would drop everything for
> Oldies.
>
> That's the mentality of 94.7 aint it? If you got a pretty
> good format goin on, KILL IT before it gets to be too great!
>
>
> Quick.........FLIP the SWITCH!!! You're winning against
> Q101 so now is your chance!
>
> LOL

Now I get it; this would definitely make sense for ABC. Too-little-too-late is the legacy at 94.7. "The Zone" moniker was born under the same circumstances. "Wow, this was a bad idea, and we really suck at this format."

Maybe this time history *won't* repeat itself.
 
Re: Ridiculous and absurd.

> "Here's a secret: NOT ALL FORMATS ARE DESIGNED TO MAKE
> MONEY, especially if the company needs a write-off."
>
> ?????????
>
> First off, tax write off is calculated not by "making less
> money" but being able to reduce that amount of money that is
> SUBJECT to tax. There are several subsets to this (methods
> to accomplish it) ranging from exemptions to the way you
> amortize fixed assets. It's explained briefly here.
>
> http://www.thefreedictionary.com/tax write-off
>
> A tax write off is NOT having one of your businesses/brands
> lose money so that you have a lower tax bill because you
> consequently make less money. That's just nuts. Imagine if I
> have 4 restaurants each making a million dollars a year. I
> will NOT open a fifth restaurant with the goal of LOSING 4
> million dollars at that location so as to not have to pay
> profit taxes. That's just nuts. Every commercial for-profit
> station/format is designed to make money.

With some creative accounting it can make sense if a station has begun to corkscrew itself into the ground inside of a single fiscal year. For any situation outside of that ('ZZN is NOT spiraling downward), it does not make sense for any business to purposely lose money to save only a fraction of it at tax time.

ABC has a long history of making some odd decisions with 94.7, though.
 
Re: Ridiculous and absurd.

> Look. I think what he is trying to say is, some stations are
> flankers for a plethora of reasons.
>
> If anyone can tell me what ABC/Disney has been doing with
> 94.7 Chicago for the last 5 years, you are, either them as
> they might not know either, a genius, or smoke good leaf.

C`mon, Z.
For the last five years, ABC has been listening to the
brilliance of Mr. William Gamble, master programmer.
The man is a certifiable genius, you know? He`s a
legend in his own mind. As the old saying goes, even
a broken clock is right twice a day.
 
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