KFXA TV is on the street with the information on their new morning news show.
Edie Fawcett and Craig Johnson will handle duties each day from 7am-9am.
They will have one reporter on the street who comes from the FOX affiliate in Des Moines.
The first broadcast will be September 12, 2005.
It's surprising that Edie was chosen, because her last stint at KCRG was terrible, and they released her before her contract was up this past February.
She was grim looking, ill at ease in front of the camera, and stuttered so much it became uncomfortable to watch her.
Craig is very well liked by his former viewers, and should do quite well in his new role.
They are targeting women primarily. Sports reports will be very limited.
It will not be associated with Sinclair in any way, and will air in the Cedar Rapids market only. No shared effort with Des Moines.
Expect tons of outdoor advertising to promote this venture.