durdy_souf said:
First of all Sharpton and Jackson brought national attention to this issue. Without them, there would be no press on this at all. Not saying that they're saints or even people that should be looked up to. BUT when one of them has a strong opinion about something, people listen. NOBODY CARED BEFORE THEY SAID SOMETHING!!!!!
Secondly, what were to happen if say.....idunno Tom Joyner got on the air tomorrow morning and called the Yale softball team a bunch of "Trailer park bitches???"
He'd probably be fired. Imus got 2 weeks off with pay. It's called a vacation.
As broadcasters we're supposed to entertain, not offend.
If Joyner called the Yalies "trailer park bitches," it would be so completely out of character that his biggest fans would be so alarmed they'd call the medics to see if he was having a stroke. But, yeah, he'd get two weeks off, too--just like Don.
A factor that I haven't seen discussed, yet, is the unusual environment that talkers like Imus work in. Basically, he (and others) sit in front of an Open Mike for about 20 hours a week and try to be funny, provocative, compelling, interesting and entertaining. No songs to fill 50 minutes an hour. Minimal scripted material. Just ad lib, with millions of people watching and listening to every word that falls out of your mouth. Pretty easy to step off that tightrope.
For the average citizen, this is extremely hard to fathom. The (roughly) 20 hours a week equates to half of the average person's work-week. Stick a mike on them for half the work week and see how many thoughtless, inappropriate--even slanderous--comments pop out. Try it yourself at home.
Imus' situation bears striking resemblence to the experience of DC's Doug "The Greaseman" Tracht, who has essentially been blackballed from the industry for the past decade-or-so, because of racially inappropriate comments made on one of Washington's major rock stations. In Doug's case, it was his second slip. Those who know him know that he is an extremely nice guy--very bright, articulate and incredibly talented. But he created a situation where he had to be extremely funny/provocative/interesting/compelling for 20 hours a week with an Open Mike--and he made it work for about 20 years. (Doug is now back on-air in DC, but only by "buying the time" on a brokered AM with no ratings). The guy is in the same league as Imus in terms of sheer talent, but the radio oligopoly controlling our industry won't touch him.
Don managed to avoid stepping off the tightrope for about 40 years. That's remarkable.
Should he apologize? Yes--and he's spent the last week doing that, and will continue to apologize for years, most likely.
Should he be fired? Probably not. His employers share the burden of responsibility by providing the tightrope and encouraging him--implicitly or explicitly--to play fast & loose on it. Hey, that's Entertainment!!!
Yeah, a suspension is appropriate. Two weeks. Four weeks. Six months. Then let him come back and do what he does.
Millions of us like hearing him walk that tightrope every day. It's great radio (and TV). And it's great business for CBS & MSNBC.
Oh, yeah, and this is America, too. Free Speech and all that.