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About time WDEL freshens up its worn spots

6

650AM

I noticed today that WDEL has redone their long over-worn, amature Benchmark Transmission spot with a professional announcers. Thank heavens! The old one was just horrid with the one guy with that pinched, nasal voice.

Now, if they can just get rid of the muffled, raspy voiced "Chris from Calvert!" Lordy am I sick of hearing him! Plus, the audio level on his spots are always half of what plays before and after. Does he get to do the spots just because he pays the bills? Well, unless you are the guy from Robbins Diamonds, in most cases that does not work.

WDEL's next boob to tackle is the spot for their Sunday morning financial show, by "Dan White." He sounds like he has been chloroformed. And since his part of the spot is only 15 seconds, they must fill out the rest of the time by repeating the SAME copy with professional announcers. "We are PROUD to say that none of our investors has lost any money," he says with all of the pizzazz of a funeral director. How about a NEW, 30-second spot, WDEL, with just the pros?

PLEASE, we beg of you!
 
The Boulden spots are airing again. The same jingle "auditions" they have been airing for several years. Running stale ads can hurt your ratings even with good shows. Replacing stale "Smokey Bear" PSA's may be part of what has helped WILM.
 
Good point jhguthlac. Those smokey bear spots used to drive me crazy. In the first place it should be Smokey the Bear. Don't those folks remember the song, Smokey the Bear. Seriously though, hearing the same old spots / PSA's day in and day out is like tuning in to a music station playing the same old songs every day.

Ben Franklin plumbing and the yuckies in your pipes is getting real old. In fact I tune out when it comes on, same with Hi this Chris from Calvert. Come on WDEL, with all the talent at Shipley Road, surly someone can come up with some new creative spots for these mainline sponsors of your station. They deserve it and so do your listeners.
 
I have worked at stations (which will remain namesless!) where changing ads was discouraged. Reason? You had to visit the sponsor. I know that sounds dumb, but there is a concern. During a down time, some businesses will keep running ads and paying the bill. But if you stop by and say "let's update your ad" they may say "you know on second thought, I'm going to stop advertising for awhile."
 
Remember before the housing boom went "bust," just about the only spots heard on WDEL were those two guys from "Real Estate Riches?" Boy, they sure disappeared quickly.
 
650AM, You're right, I haven't heard those two guys for quite a while.

jhguthlac, good point. If it ain't broke, don't fix it. Let sleeping dogs lie.
 
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