> anyone know the daypart break down for KAGM??? I was
> wondering who is getting the big #'s there...after all they
> may get to a 2 by fall
Among the money/talk radio demos (A25-64), KAGM narrowly beats KABQ in morning drive and outperforms KTBL by about 3:1. From 10-3, 1350 wins among the second tier talkers, with KAGM and KTBL fighting for second place depending on which demo you look at... either way, they get between 50-65% of 1350's cume during middays. In afternoons, 1350 wins again, with Talk FM nearly tying it at the younger end of the scale and getting about 75% as listeners get older. And at night, 1350 clobbers everyone including AGM by at least 3:1. Weekends solidly belong to 1350 as well, even considering the underwhelming performance of the Rockies in their rating.
(Surprisingly?) KAGM's better performance, especially with cume, comes from the 25-44 and 25-54 demos rather than the older demos. Considering that Air America still beats them in the younger demos, I find that a tad askew.