That would be a complete and total failure, sorry to say. There's a huge hole for Polka too but that doesn't mean it should be filled. There'd be no audience for it, and the same goes for the format you described. (Personally, I think a Polka format would be hilarious down there. As such, I am officially clamoring.) ;-)
> > BAD numbers for The Breeze 99.7/106.3.
>
>
> My advice to Press Communications is this: Forget about
> either the soccer moms and their daughters (targeted by G
> Pop ... er, G Rock Radio) or the elderly ladies with blue
> hair (targeted by The Breeze), and go after the audience
> that has been long neglected in the Monmouth/Ocean (and to a
> lesser extent, AC / Cape May) markets: men aged 18-50. An
> Active Rocker (or better yet, with WJSE and WDOX's recent
> flip, a REAL Alternative station, not some watered down
> commercialized Hot AC / Alternative hybrid like G Rock,
> where we can hear such great cutting-edge "Alternative" acts
> like No Doubt, Fiona Apple, Evanescence, and the Black
> Crowes!) would kill in both markets - can anyone besides me
> see the gaping hole? Certainly no one at Press does. A
> station like this with a decent signal (which both WJSE and
> WDOX lacked) would most certainly excel - the public is
> clamoring for it.
> <P ID="edit"><FONT class="small">Edited by E. Gill CVI on 08/02/05 06:43 PM.</FONT></P>