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AC Ratings and Future

E

e-dawg

With the Demise of AC music in Minneapolis, and Dayton Ohio. Is AC music becoming extinct or endanger like Beautiful/EZ Listening format, Smooth Jazz/NAC format and/or Adult Standards?

I notice AC music format has horrible ratings in the midwest, but does very well on coast cities such as New York, Boston, Washington, Baltimore, San Francisco, Sacramento, Seattle, Portland (highest and #1 rated in the market).

Could it be the demographics or the ethnic groups in the market? I notice in the market where there's a concentration of Asian Americans, AC music does very well.
 
I don't see AC going anywhere unless adult tastes become too narrow for a broad based approach and even then, it will be such a slow evolution as to not be detected by the general public. Radio formats are all about demographics and I'm sure that AC is no different. What works in New York, might not work at all in Casper Wyoming.
 
I believe the future of AC is something like KTCZ in Minneapolis. A mix of light pop and rock. The time for the soft, sleepy stuff is gone on a mass scale. Remember that a 33 year old woman was 10 in 1990 with her teen years being a mix of rap & grunge.
 
Yeah, but everyone under 65 grew up on Rock, R&B and Top 40. But as we age, we may want music that's a bit softer or more challenging than when we were in our teens and 20s.

It is odd to find a large market, Minneapolis, and a medium market, Dayton, with no AC stations. But then, NYC has no Contemporary Rock or Alternative station, Atlanta and Boston have no Oldies/Classic Hits stations, Orlando has no Classic Rock station and San Francisco has no Country station.

I guess different markets do have different tastes.
 
That's what I used to think until it stopped happening! 60 year old men still want to hear Beatles, Stones and Who and not just their softer cuts. 40 year old women grew up on Rhythmic CHR and still want to hear the rhythmic part and sometimes, even actual CHR!
 
The River in Atlanta, WSRV, is really a Classic Rock station that leans pop. They never play Motown or KC & The Sunshine Band or Frankie Valli, use jingles or have DJs talking up intros. So yes, Atlanta has WSRV, Boston has WROR and Washington has WBIG. But they're not stations we'd describe as "Oldies/Classic Hits." The format that is so successful on WCBS-FM, KRTH and WLS-FM is not available in three of the top 10 cities.
 
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