It doesn't. Weather reports are a utility function of radio, not an entertainment function. If the information is provided by expert meteorologists, based on the best possible science available, and delivered with its content unaltered and free from editorialization, clearly and concisely, it matters not a whit if a meteorologist reads it, if a staff announcer reads it, or even if a synthesized voice reads it, so long as it is fully understandable. It certainly doesn't matter that a meteorologist who fancies himself an entertainer wraps an eloquent or witty or humorous soliloquy around the forecast. Making the listener chuckle is not why stations report on the weather, or at least it shouldn't be. Just read it straight, whoever is reading it, and get on with the programming the station's regular listeners want to hear.
Hmmm, CTListener and TheBigA seem to lack a certain sense of levity.
Elliott Abrams was a master "meteorologist who ... (could) wrap an eloquent or witty or humorous soliloquy around the forecast" on many a morning, eliciting chuckles from me on more than one occasion.
If I want "straight" weather, I'll read it online. If I want straight news, I'll read it in the paper. For that matter, why bother with news radio? Is that where this is headed? Thanks, you two, but I hope neither of you has anything to do with the operation of WBZ.
Besides - WBZ has partnered with AccuWeather for close to 40 years. I realize Don Kent is not coming through the door anytime soon, but if they must drop AW, then I hope they can rekindle a partnership with the meteorologists at WBZ-TV.