Re: Ones & Twos
In the real world, shares have nothing to do with sales in small markets. Results get buys...Dix Honda could care less if you have a 22 share and you don't move cars off his lot. (State College isn't leading the nation on national and regional buys) When HOT was #1 12+ - it was 6th in billing in the market. Smooth Jazz, like ESPN or most sports stations are sold for the format and bought for the same reason with ratings having NOTHING to do with the buy. I think Nick Galli might, just might know what he is doing. The same guy who LMAed K-Love and beat G101 and The Buzz 25-54 persons with zero, zip in promotions and then sold two signals to EMF for 2.5 million. He's counting his moeny while you spend time posting on Radio-Info.
> Yeah, smooth jazz lights up Harrisburg & York with shares in
> the 1 to 2 range. That should make all the competitors happy
> in State College! Forever gave it two full years last time
> and it shot all the way up to a 0.7 share. If Galli promotes
> the hell out of it--just like he promotes WOWY-- and gives
> it 5 or 6 years, it could get up into the 2 range, just like
> Hbg/York. Yes, SC is an artsy & cultural little city--that's
> why public radio kicks everybody's ass. The problem with SJ
> is that it's not high-brow enough! Real jazz fans think it's
> Easy Listening--which, of course, it is.
>
>
> > > impressive to see that a website is already
> > online...perhaps
> > > this means some promotion really will happen with this
> > > station.
> >
> > I agree. I believe that was exactly the problem with the
> old
> > WOJZ. There is no reason for smooth jazz not to survive,
> and
> > even be successful in State College. WSJW down in
> > York/Harrisburg isn't pulling in stellar ratings, but they
>
> > are holding their own, have a lot of local advertisements,
>
> > and a lot of local promotions.
> >
> > State College is an artsy and cultural little city, and if
>
> > promoted properly, should do halfway decent. Let's just
> hope
> > they give it more than two books chance. It was ridiculous
>
> > how fast the plug was pulled on 'OJZ. People were just
> > learning of the station's existence when it was pulled.
> >
> <P ID="edit"><FONT class="small">Edited by killawatt on 02/26/06 03:49 AM.</FONT></P>