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ACM Awards Extend Amazon Deal

T

TheBigA

The Academy of Country Music announced it has extended its deal with Amazon Prime for three more years. The awards show moved to the internet TV service after more than 50 years on broadcast TV. In announcing the extension, the ACM noted the unique synergy that Amazon has with its retail and music streaming capabilities:

“Our powerful partnership with Amazon MGM Studios and Prime Video has expanded the reach and accessibility of our show and the Country Music genre to viewers anytime, anywhere around the world and has redefined what an awards show experience can and should be in today’s environment,” said Damon Whiteside, CEO of the Academy of Country Music. “The synergies between Prime Video, Amazon Music, Twitch, and the other divisions of Amazon bring exponential value to our artists, our genre, and our fans through an immersive 360 music experience they can’t get from any other platform. I am so proud of our pioneering first four years in the streaming space, and we are excited to continue to deliver the future of Country Music and the ACM Awards to fans everywhere over the next three years.”
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This agreement puts the limitations of both broadcast TV and radio out in the open. Amazon has a retail side where people can buy music. It has a streaming business, where people can stream music and video. The streaming platform pays artists and labels a royalty when it plays music. It has its own social media platform, Twitch, that also incorporates video and music. The awards show aired for free with very limited commercial interruption. These are benefits that even the TV networks can't deliver to a group that is historically a very cooperative partner. Broadcast TV, led by Dick Clark, was a partner in the founding of the ACM 60 years ago.
 
Best thing about this deal is that most of the performances are uploaded to YouTube within a couple of hours of the end of the show, and the ones that aren't uploaded by the ACM usually get sent to YouTube by the artists themselves or by audience members who managed to record them without getting caught. No interest at all in speeches, reactions, inane celebrity patter, and not interested in much of Amazon's streaming content, so will never be a subscriber.
 
CTListener said:
Best thing about this deal is that most of the performances are uploaded to YouTube within a couple of hours of the end of the show,
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That's actually not unique to this deal. The same happened after the CMA Awards. The post-event usage of performances has become a big part of these things. MTV and CMT did a lot of the same thing, and everyone involved monetizes those YouTube plays.
 
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