• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Active Rock fans in MKE rejoice!

> This sites' stream is great! JJOMilwaukee.com doesnt allow
> ANY 80'S song,Now that's great! Here the
> link:http://www.jjomilwaukee.com/ Thanks.
>
Its basically a replica of WJJO Madison. WJJO is probably the hardest rock station in the country. The only place I have ever heard extreme black/extreme heavy metal (Think as hard as Headbangers Ball and even harder) on regular commercial radio=WJJO.

The Madison WJJO does occatioally play an 80s hair metal song.<P ID="signature">______________

AIM: JeremyA1069</P>
 
> > This sites' stream is great! JJOMilwaukee.com doesnt allow
>
> > ANY 80'S song,Now that's great! Here the
> > link:http://www.jjomilwaukee.com/ Thanks.
> >
> Why? Whats wrong with 80's?
>
Milwaukee HAD an active rock station, but it flipped to 80s based rock. At the time Milwaukee's active rocker went 80s based, Milwaukee already had an 80s based rock station.

So now Milwaukee has 2 80s based rock stations
An alternative station
A Classic Rock/Hits Station

No active/new rock station. The closest Milwaukee has to an active rock station are WJJO Madison (Just barely makes it to Milwaukee) and WIIL Kenosha which doesn't have a full signal and is more of a Mainstream Rock station then active (Although it seems to be going more into the active direction)<P ID="signature">______________

AIM: JeremyA1069</P>
 
> This sites' stream is great! JJOMilwaukee.com doesnt allow
> ANY 80'S song,Now that's great! Here the
> link:http://www.jjomilwaukee.com/ Thanks.
>
Yipee..... haven't you read the posts below.... active rock is dead dead dead.The reason LZR flipped to classic rock( they go late 60s thru 90s not just 80s) is because they had no more audience. Look at their summer book and see the spike upward they took at the end, because of the flip.
Over on the oldies board people are panicking about oldies dieing... the oldies format will live a lot longer than active rock. RIP
 
> > This sites' stream is great! JJOMilwaukee.com doesnt allow
>
> > ANY 80'S song,Now that's great! Here the
> > link:http://www.jjomilwaukee.com/ Thanks.
> >
> Its basically a replica of WJJO Madison. WJJO is probably
> the hardest rock station in the country. The only place I
> have ever heard extreme black/extreme heavy metal (Think as
> hard as Headbangers Ball and even harder) on regular
> commercial radio=WJJO.
>
> The Madison WJJO does occatioally play an 80s hair metal
> song.
>

I dont understand what active rock is. Is this for people who jog and/or workout?
 
> > This sites' stream is great! JJOMilwaukee.com doesnt allow
>
> > ANY 80'S song,Now that's great! Here the
> > link:http://www.jjomilwaukee.com/ Thanks.
> >
> Yipee..... haven't you read the posts below.... active rock
> is dead dead dead.The reason LZR flipped to classic rock(
> they go late 60s thru 90s not just 80s) is because they had
> no more audience. Look at their summer book and see the
> spike upward they took at the end, because of the flip.
> Over on the oldies board people are panicking about oldies
> dieing... the oldies format will live a lot longer than
> active rock. RIP
>

JJO thrives in Madison. (WJJO used to be a classic rock station)

Wausau has 2 Active Rockers (WMZK and WKQH. WKQH used to be a classic rock/Hits station)

Green Bay/Fox Cities has 2 (WZOR and WWWX)

Sheboygan has an active rocker (WHBZ)

Lazer was more of a Mainstream Rock and less of an Active Rock station. It was basically a bunch of 80s-90s stuff with an occational Mudvayne, Shinedown, Three Days Grace or Slipknot track thrown in. The Hog still plays Shinedown, Audioslave, Trapt, Three Days Grace, Nickelback Green Day, etc. So not all that much has changed except the dumping of most of the currents/harder stuff and adding more golds and deep golds.

<P ID="signature">______________

AIM: JeremyA1069</P>
 
> > > This sites' stream is great! JJOMilwaukee.com doesnt
> allow
> >
> > > ANY 80'S song,Now that's great! Here the
> > > link:http://www.jjomilwaukee.com/ Thanks.
> > >
> > Yipee..... haven't you read the posts below.... active
> rock
> > is dead dead dead.The reason LZR flipped to classic rock(
> > they go late 60s thru 90s not just 80s) is because they
> had
> > no more audience. Look at their summer book and see the
> > spike upward they took at the end, because of the flip.
> > Over on the oldies board people are panicking about
> oldies
> > dieing... the oldies format will live a lot longer than
> > active rock. RIP
> >
>
> JJO thrives in Madison. (WJJO used to be a classic rock
> station)
>
> Wausau has 2 Active Rockers (WMZK and WKQH. WKQH used to be
> a classic rock/Hits station)
>
> Green Bay/Fox Cities has 2 (WZOR and WWWX)
>
> Sheboygan has an active rocker (WHBZ)
>
> Lazer was more of a Mainstream Rock and less of an Active
> Rock station. It was basically a bunch of 80s-90s stuff with
> an occational Mudvayne, Shinedown, Three Days Grace or
> Slipknot track thrown in. The Hog still plays Shinedown,
> Audioslave, Trapt, Three Days Grace, Nickelback Green Day,
> etc. So not all that much has changed except the dumping of
> most of the currents/harder stuff and adding more golds and
> deep golds.
>
Did some research Jeremy. Chicago,Los Angelos,San Fran,Dallas, have no active rock stations( at least none that show up in the ratings).Thats 4 out of the top 5 markets in the USA.....active rock is DEAD.
In Green Bay ZOR gets beat by 3 classic rock stations (and an adult standards station). In the fox cities WWWX gets beat by 2 classic rock stations.I will admit that JJO and "the buzz" do good but..... I happen to know a sales rep for midwest com. in Sheboygan. Even with their high ratings selling air time ain't easy because of their demo.... i.e. the bar crowd. ACTIVE ROCK IS DEAD.
I am not saying it can't be revived, but it does need a major overhaul.What strikes me is back in the 80s, I didn't think rock radio could get any worse than all the hair bands.... I was wrong.
 
> > > Over on the oldies board people are panicking about
> > oldies
> > > dieing... the oldies format will live a lot longer than
> > > active rock. RIP
> > >
> >
> > JJO thrives in Madison. (WJJO used to be a classic rock
> > station)
> >
> > Wausau has 2 Active Rockers (WMZK and WKQH. WKQH used to
> be
> > a classic rock/Hits station)
> >
> > Green Bay/Fox Cities has 2 (WZOR and WWWX)
> >
> > Sheboygan has an active rocker (WHBZ)
> >
> > Lazer was more of a Mainstream Rock and less of an Active
> > Rock station. It was basically a bunch of 80s-90s stuff
> with
> > an occational Mudvayne, Shinedown, Three Days Grace or
> > Slipknot track thrown in. The Hog still plays Shinedown,
> > Audioslave, Trapt, Three Days Grace, Nickelback Green Day,
>
> > etc. So not all that much has changed except the dumping
> of
> > most of the currents/harder stuff and adding more golds
> and
> > deep golds.
> >
> Did some research Jeremy. Chicago,Los Angelos,San
> Fran,Dallas, have no active rock stations( at least none
> that show up in the ratings).Thats 4 out of the top 5
> markets in the USA.....active rock is DEAD.
> In Green Bay ZOR gets beat by 3 classic rock stations (and
> an adult standards station). In the fox cities WWWX gets
> beat by 2 classic rock stations.I will admit that JJO and
> "the buzz" do good but..... I happen to know a sales rep for
> midwest com. in Sheboygan. Even with their high ratings
> selling air time ain't easy because of their demo.... i.e.
> the bar crowd. ACTIVE ROCK IS DEAD.
> I am not saying it can't be revived, but it does need a
> major overhaul.What strikes me is back in the 80s, I didn't
> think rock radio could get any worse than all the hair
> bands.... I was wrong.
>


Active Rock ain't dead yet.... Just depends on the market... Active Rock is still working in small to midsize america for new rock IMO...

The oldies people are worrying not because of the death by people not loving the format anymore (see 80's only format) But the demo is getting older than the currently sought after 25-54 crowd. But guess what? It'll survive.....

In those cities you mentioned..they don't have active rock I will grant you, BUT I bet they have a alternative station (or one labled as such) that plays a lot of the active rock playlist (with a few songs found on the alt charts).. I find that the markets out there usually will either have a active rocker or an alternative station... not both except in very few markets (and usually the active rocker seems to win like in texas)... So most companies rather go Alternative as Active rock fans will usually put up with some of the Alt Rock more than Alt fans sitting thru another play of the same beat to death Ozzy song.

Classic Rock has more numbers due to wider appeal and people who will actually fill out books. The demo for Active rock is more than a bar crowd but yeah it's a lot more narrow with fans who seem to wean away from the format after their late 20's for mainstream or classic rock and are less likely to fill books (even though the minorities of the same basic demo seem to fill their's out pretty good).

One question, I've never been able to answer or have answered is why listeners after a certain age seem to shun new music even if it sounds just like the song they just heard for the 4000th time? Listeners seem to like the same ole stuff sometimes, not willing to change a hair...

My question to you classic rocker would be how would you "fix" Active?

One of the major things IMO would be to have something that active rock could "own" that would appeal to the masses. Most of the music currently there is played on mainstream or alternative.. nothing to consider as a can't miss proposition. Only one or two artists like some of Kenny Wayne Sheperd's material could be considered in that light I think currently.

Another idea I have is for those towns that have no new rock but a classic rock station. Split time the station with classic rock on during the daytime and say commute.. after 7pm go active rock till say 5 in the morning... Not the best but I think doable in some areas.

RFLA
 
I happen to know a sales rep for
> midwest com. in Sheboygan. Even with their high ratings
> selling air time ain't easy because of their demo.... i.e.
> the bar crowd.

101.5 The Bar served the Bar crowd well when it was still around.

J.S with Tim & Rob mornings

Sammy R middays

Kev The L afternoons

Bill Nickle evenings

Rich C Wednesday nights

Dave Vodka weekends

Keith Gunther and Sister Jill Sundays


in Kenosha where I live there are a LOT of bars. Basically one on every corner. Within my neighboorhood there are 2 bars on one side of a 10 block radius and another on the other side. Plus more. I always nickname it "Bar City USA"

WIIL here in town used to be more of a classic rock based "information rock station" which they remain, but it has gotten more of a bar type station with more active type stuff. I pretty much can see why.

So if anything, Active Rock would do good in cities where there are a lot of bar crowd people.

I always thought classic rock was bar music (97.3 The Brew) but I guess I was wrong.<P ID="signature">______________

AIM: JeremyA1069</P>
 
> > > > Over on the oldies board people are panicking about
> > > oldies
> > > > dieing... the oldies format will live a lot longer
> than
> > > > active rock. RIP
> > > >
> > >
> > > JJO thrives in Madison. (WJJO used to be a classic rock
> > > station)
> > >
> > > Wausau has 2 Active Rockers (WMZK and WKQH. WKQH used to
>
> > be
> > > a classic rock/Hits station)
> > >
> > > Green Bay/Fox Cities has 2 (WZOR and WWWX)
> > >
> > > Sheboygan has an active rocker (WHBZ)
> > >
> > > Lazer was more of a Mainstream Rock and less of an
> Active
> > > Rock station. It was basically a bunch of 80s-90s stuff
> > with
> > > an occational Mudvayne, Shinedown, Three Days Grace or
> > > Slipknot track thrown in. The Hog still plays Shinedown,
>
> > > Audioslave, Trapt, Three Days Grace, Nickelback Green
> Day,
> >
> > > etc. So not all that much has changed except the dumping
>
> > of
> > > most of the currents/harder stuff and adding more golds
> > and
> > > deep golds.
> > >
> > Did some research Jeremy. Chicago,Los Angelos,San
> > Fran,Dallas, have no active rock stations( at least none
> > that show up in the ratings).Thats 4 out of the top 5
> > markets in the USA.....active rock is DEAD.
> > In Green Bay ZOR gets beat by 3 classic rock stations
> (and
> > an adult standards station). In the fox cities WWWX gets
> > beat by 2 classic rock stations.I will admit that JJO and
> > "the buzz" do good but..... I happen to know a sales rep
> for
> > midwest com. in Sheboygan. Even with their high ratings
> > selling air time ain't easy because of their demo.... i.e.
>
> > the bar crowd. ACTIVE ROCK IS DEAD.
> > I am not saying it can't be revived, but it does need a
> > major overhaul.What strikes me is back in the 80s, I
> didn't
> > think rock radio could get any worse than all the hair
> > bands.... I was wrong.
> >
>
>
> Active Rock ain't dead yet.... Just depends on the market...
> Active Rock is still working in small to midsize america for
> new rock IMO...
>
> The oldies people are worrying not because of the death by
> people not loving the format anymore (see 80's only format)
> But the demo is getting older than the currently sought
> after 25-54 crowd. But guess what? It'll survive.....
>
> In those cities you mentioned..they don't have active rock I
> will grant you, BUT I bet they have a alternative station
> (or one labled as such) that plays a lot of the active rock
> playlist (with a few songs found on the alt charts).. I find
> that the markets out there usually will either have a active
> rocker or an alternative station... not both except in very
> few markets (and usually the active rocker seems to win like
> in texas)... So most companies rather go Alternative as
> Active rock fans will usually put up with some of the Alt
> Rock more than Alt fans sitting thru another play of the
> same beat to death Ozzy song.
>
> Classic Rock has more numbers due to wider appeal and people
> who will actually fill out books. The demo for Active rock
> is more than a bar crowd but yeah it's a lot more narrow
> with fans who seem to wean away from the format after their
> late 20's for mainstream or classic rock and are less likely
> to fill books (even though the minorities of the same basic
> demo seem to fill their's out pretty good).
>
> One question, I've never been able to answer or have
> answered is why listeners after a certain age seem to shun
> new music even if it sounds just like the song they just
> heard for the 4000th time? Listeners seem to like the same
> ole stuff sometimes, not willing to change a hair...
>
> My question to you classic rocker would be how would you
> "fix" Active?
>
> One of the major things IMO would be to have something that
> active rock could "own" that would appeal to the masses.
> Most of the music currently there is played on mainstream or
> alternative.. nothing to consider as a can't miss
> proposition. Only one or two artists like some of Kenny
> Wayne Sheperd's material could be considered in that light I
> think currently.
>
> Another idea I have is for those towns that have no new rock
> but a classic rock station. Split time the station with
> classic rock on during the daytime and say commute.. after
> 7pm go active rock till say 5 in the morning... Not the best
> but I think doable in some areas.
>
> RFLA
>
Fix the format?? hmmm.... There is the argument that corporate radio is to blame and there is some merit there.but..... a lot of the problem is the product.
Rock needs a new revolution. Elvis did it, the beatles, Led Zep, Pink Floyd, etc... Some band somewhere needs to say screw grunge, heavy metal, etc.. we are doing it our way.
About 4 or 5 years back country was in a funk. Now it is as hot as ever thanks to the likes of Big N Rich,Gretchen Wilson, etc... They basically said hey if the traditionalists don't like us to bad the young crowd does.( a lot of country musics big demo's lately are in the 18-34 range believe it or not).Could that be were the rock crowd went??? You bet!!!
As far as the age factor you are right on. I am in my late 40s. I have a daughter in her early 20s. She is into System of a down, Green Day... I don't see it.Scares me sometimes when I sound like my dad when he was ripping on my rock of the 70s.... what goes around comes around. Such is life.
 
> Fix the format?? hmmm.... There is the argument that
> corporate radio is to blame and there is some merit
> there.but..... a lot of the problem is the product.
> Rock needs a new revolution. Elvis did it, the beatles, Led
> Zep, Pink Floyd, etc... Some band somewhere needs to say
> screw grunge, heavy metal, etc.. we are doing it our way.
> About 4 or 5 years back country was in a funk. Now it is as
> hot as ever thanks to the likes of Big N Rich,Gretchen
> Wilson, etc... They basically said hey if the
> traditionalists don't like us to bad the young crowd does.(
> a lot of country musics big demo's lately are in the 18-34
> range believe it or not).Could that be were the rock crowd
> went??? You bet!!!
> As far as the age factor you are right on. I am in my late
> 40s. I have a daughter in her early 20s. She is into System
> of a down, Green Day... I don't see it.Scares me sometimes
> when I sound like my dad when he was ripping on my rock of
> the 70s.... what goes around comes around. Such is life.
>


What surprises the hell out of me is I enjoy corporate radio in small markets more than their big city cousins (CC has a habit of having good rock stations sometimes in the lower arbitron ranked areas)..must be the freedom compared to having to cookie cutter it in the top 50....

I've seen the country revolution you talked about... 5 years ago, people who would never listen to country are now listening in numbers. Sort of reminds me of the early 90's reinvention country had. Country's funk was it was trying to be an alternative to a/c..Hell I'm a life long fan of country (and rock) and I turned it off... The image of the new stars and good music are doing it, as people like Brad Paisley who is very traditional is also very popular. On a side tangent, I have found people who are into AAA format and other like formats also love classic country but can't stand new country..who would have thought the white stripes lead singer producing a Loretta Lynn albumn...

I am also seeing the same people who were gravitating to country are starting to listen to hard rock again. It was said the country fans that it lost during the funk actually went to classic rock. I'm finding the younger crowd getting into groups like Nickelback,3 doors down, foo fighters, green day now (most of it was hardcore rap fans now looking for something else actually)... Stuff that could play on a classic rock station (and are played together on mainstream with no problems currently)IMO with minor editing.

In fact..ask your daughter if she has any of these (which are the on active rock charts or just off) and give a listen to see if what I am saying is true... Some people who have swore off new rock are surprised lately on some of these songs:

Foo Fighters Best Of You
Crossfade Colors
Nickelback Photograph

But yeah active rock needs to be something..right now my opinion on active rock is (In my mind set) it's the next step going from alternative to mainstream (or classic rock)..Not the screaming of some of the alt rock groups but still new and harder than mainstream/classic rockers.

It ain't dead, it's just dormant...
And BTW, I'm at the end of the P1 active rock listener and middle of classic rock (early 30s).

RFLA
 
> In those cities you mentioned..they don't have active rock I
> will grant you, BUT I bet they have a alternative station
> (or one labled as such) that plays a lot of the active rock
> playlist (with a few songs found on the alt charts).. I find
> that the markets out there usually will either have a active
> rocker or an alternative station... not both except in very
> few markets (and usually the active rocker seems to win like
> in texas)... So most companies rather go Alternative as
> Active rock fans will usually put up with some of the Alt
> Rock more than Alt fans sitting thru another play of the
> same beat to death Ozzy song.

Maybe I'm just getting old, but I increasingly can't tell the difference between altrock and "active" rock. As you mentioned, there seems to be a lot of crossover these days. Maybe merging the two (which are both experiencing hard times) into one format might help?


>
> One question, I've never been able to answer or have
> answered is why listeners after a certain age seem to shun
> new music even if it sounds just like the song they just
> heard for the 4000th time? Listeners seem to like the same
> ole stuff sometimes, not willing to change a hair...
>

It's been said that once you hit 40 they stop making "good" music. While I didn't stop listening to new music after I hit the big 4, I find that it becomes more disposable...ie-I like the songs OK while they're current, but once they're a couple years old they just sound dated. Not just rock, but other genres too. My guess is that it's a combination of your tastes are pretty well set by the time you hit your mid-30s or so and the fact that most people over 35 (+/-) just have more important things on their minds than music...they drift more toward what's comfortable rather than challenging.


>
> Another idea I have is for those towns that have no new rock
> but a classic rock station. Split time the station with
> classic rock on during the daytime and say commute.. after
> 7pm go active rock till say 5 in the morning... Not the best
> but I think doable in some areas.
>

I worked at a station in the mid-90s that tried that approach. It bombed badly. All it did was confuse the listeners. Our night numbers went right in the toilet. Nice theory, but it doesn't seem to work in practice anymore than an oldies or AC station going CHR or rap at night.
 
> This sites' stream is great! JJOMilwaukee.com doesnt allow
> ANY 80'S song,Now that's great! Here the
> link:http://www.jjomilwaukee.com/ Thanks.
>
no 80s..i'll make sure i never listen :)<P ID="signature">______________
note to tvland...bring back wkrp!!!</P>
 
About 4 or 5 years back country was in a funk. Now it is as
> hot as ever thanks to the likes of Big N Rich,Gretchen
> Wilson, etc...


??? and how did you come up with this??..#1..that aint country..#2..last time i checked new country was down in the ratings..so far down most hot country stations were adding classic country in the mix..<P ID="signature">______________
note to tvland...bring back wkrp!!!</P>
 
> About 4 or 5 years back country was in a funk. Now it is as
> > hot as ever thanks to the likes of Big N Rich,Gretchen
> > Wilson, etc...
>
>
> ??? and how did you come up with this??..#1..that aint
> country..#2..last time i checked new country was down in the
> ratings..so far down most hot country stations were adding
> classic country in the mix..
>


Smashed

You remember country 4 or 5 years ago huh? The wannabe A/C? Other than the target Demo, most everyone else left and went somewhere's else (studies found that male men actually left country for classic rock stations) They are starting to see some return of those listeners back to country.

Also I will defend classic rock and say he is true if you look at the national picture espcially in the North. Country stations are starting to return some impressive numbers from being also rans for a while in areas outside the south,some western states, and midwest where country has been king, and most of it can be shown to be from the hot country out today.

RFLA
 
> You remember country 4 or 5 years ago huh? The wannabe
> A/C? Other than the target Demo, most everyone else left and
> went somewhere's else (studies found that male men actually
> left country for classic rock stations) They are starting to
> see some return of those listeners back to country.
>
> Also I will defend classic rock and say he is true if you
> look at the national picture espcially in the North. Country
> stations are starting to return some impressive numbers from
> being also rans for a while in areas outside the south,some
> western states, and midwest where country has been king,
> and most of it can be shown to be from the hot country out
> today.
>
> After avoiding Country most of my life, I found myself listening to the format most of the time. Classic Rock was my number two format. Eventually, the Country songs became inreasingly sappy (very ACish). It sounded like every other song was about a dead relative in heaven. I gave up and went back Active Rock.
 
Re: 101.5 "The Bar"

> 101.5 The Bar served the Bar crowd well when it was still
> around.

Nothin' like a station tellin' it like it is. Wow, I never knew there was a station known as "The Bar."

Isn't that taking it a bit too far?

> Dave Vodka weekends

Need I say more?
 
> > This sites' stream is great! JJOMilwaukee.com doesnt allow
>
> > ANY 80'S song,Now that's great! Here the
> > link:http://www.jjomilwaukee.com/ Thanks.
> >
> Yipee..... haven't you read the posts below.... active rock
> is dead dead dead.The reason LZR flipped to classic rock(
> they go late 60s thru 90s not just 80s) is because they had
> no more audience. Look at their summer book and see the
> spike upward they took at the end, because of the flip.
> Over on the oldies board people are panicking about oldies
> dieing... the oldies format will live a lot longer than
> active rock. RIP
>
Active rock will be just fine. Some markets it doesn't do so well. But most markets I've traveled to regularly have great active rockers with a good following. WLZR was a poor excuse for an active rock station.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom