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Adam - Selling Spots

F

formerKXRX

Guest
I admit this....at one time years ago, I was completely addicted to LoveLine. I would stay up each and every night to listen to Adam and Drew. So yes I was intrigued when Adam was to take over for Howard Stern. At first I tried to listen and had to quit because of Dave Dameshek. He added nothing, and I could only take his annoying laugh for a short amount of time.

So, when it was announced that Dave was no longer with the show, I returned. Only to learn Danny Bonaduce was now with the show. I must say, I have left my listening post again and can’t take the show any longer. Two hosts for a show is hard to listen to. The show needs one host (Adam) and a few co-hosts. Danny is used to being the top dog and therefore has no clue on when to shut up.

Over the last few days when switching around the dial in the morning, I have noticed that after the last spot ends, and before they (107.7) rejoins the feed they play some VERY stupid and VERY hard to take music. Is this because they can’t sell that 30 seconds? Just curious.
 
Usually a syndicated show gives a certain ammount of time to a station to run its local spots. Let's say for example its 5 minutes. You could easily run 30's and 60's to fill up that time but most stations will also add sweepers to give it a local feel. "Adam Carolla on 107.7 The End". You run one of those into spots and then again before you rejoin the show and now you really can't run 5 full minutes of commercials. If you do then your joining the feed late. So most stations will sell 4 1/2 minutes of spots, throw in their sweepers and then some bed music to make up the difference and avoid any dead air.
 
Yes I clearly understand how this works (having my hand a little in a syndicated program myself at the moment) but come on.....they play that music for at least 30 seconds sometimes. Clearly....not being able to see that time.
 
Well I havn't listened to his show since it was launched but if the bed music is running for over 30 seconds, it appears they are having trouble selling out certain local breaks. That's definitely not a good sign.
 
They run the fill music thru the entire local break. Mancow does the same thing . Lazlo just isn't filling his breaks. ;D
 
I didn't know the program director was in charge of selling spots too....I thought that was what the sales department was for.
 
Come on Marko. Be intelligent. He uploads the logs to Audio Vault. He should time out each break and make sure that it is filled with SOMETHING so that the show times out. Be it Promo, Spot, Imaging. whatever. At least I would if I were programming it. I do it every day on the 6 stations we have here, so..
 
I am the board op for Adam's show. The spots are selling fine, but there are some variables that affect the spots.

1. Adam (or someone from the crew) usually does a live spot. Sometimes they go long, sometimes they go short, sometimes the spot doesn't get read when it's supposed to. All of these factors affect the window to rejoin the show.

2. We also do traffic 2 times an hour. If the traffic goes short it also can lead to some extra time on our end before we rejoin.

3. Sometimes L.A. will add an extra spot that is not on their log. This also messes up our timing.

In a perfect world everyone would play what they are supposed to and would always talk for exactly 60 seconds. But they don't...hence, we must fill.
 
I feel ya buttonpusher-early on I was on a similar gig for the Mark and Brian show. One time a listener called in and complained on the LA 1-800 number how I "the crappy producer" played the same song going into their show too often and they aired it without letting me explain. It sucked but the only reason I played it was because it was the only 2 minute song we had and it just wound up that we usually needed a 2 minute song. The pd's answer was to cut off a song in the middle...something that was not a great alternative. It would have been a great time to get some plugola or payola going now that I think of it!!! Oh well...hindsight is 20/20.

Anyway...I feel ya. Bottom line? Hire live and local and avoid these issues!! ;)

ps. I've got this great new tanning bed salon that I'd love some exposure for...call me!
 
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