Not sure when it flipped, but Univision has replaced its "Amor" Spanish AC concept on KDXX 107.1 with its "Recuerdo" Spanish oldies format. It's the third time it has come and gone -- previously on the 1480 Dallas/106.7 Granbury (now KDXX 107.1)/107.9 Corsicana simulcast and then again there in 2000 on 106.7/107.9 ("Estreo Latino" was there in between before HBC bought KLTY 94.1 and moved it down there).
With the signal so limited and really not covering the eastern half of the market, I can't imagine it will effectively compete against CC's Spanish oldies on KEGL. Maybe it's there to act as a spoiler to cap KEGL's shares against Univision's other properties (sort of their KTYS in KSCS's battle with KPLX)?
While thinking about the limited signal...A while back when Susquehana, Service, and Univision each unhappy with some of their facilities hoping to lay hands on WRR but getting turned away, I've always wondered why they didn't get together and work out a swap. It seems like Univision and Susquehana could have swapped 99.1 and 93.3 and both be better off. The 93.3 facility could be paired with Univision's 107.1 to basically create a full market Spanish facility -- certainly many more Spanish-dominant Hispanics would be reached than 99.1 could ever do. The area 93.3 covers but 99.1 doesn't is largely minority with little interest in its format. The area 99.1 covers that 93.3 doesn't is largely not minority and potentially more receptive to KDBN's format. It's probably moot now since Susquehana's sale is pending to Cumulus, though.
With the signal so limited and really not covering the eastern half of the market, I can't imagine it will effectively compete against CC's Spanish oldies on KEGL. Maybe it's there to act as a spoiler to cap KEGL's shares against Univision's other properties (sort of their KTYS in KSCS's battle with KPLX)?
While thinking about the limited signal...A while back when Susquehana, Service, and Univision each unhappy with some of their facilities hoping to lay hands on WRR but getting turned away, I've always wondered why they didn't get together and work out a swap. It seems like Univision and Susquehana could have swapped 99.1 and 93.3 and both be better off. The 93.3 facility could be paired with Univision's 107.1 to basically create a full market Spanish facility -- certainly many more Spanish-dominant Hispanics would be reached than 99.1 could ever do. The area 93.3 covers but 99.1 doesn't is largely minority with little interest in its format. The area 99.1 covers that 93.3 doesn't is largely not minority and potentially more receptive to KDBN's format. It's probably moot now since Susquehana's sale is pending to Cumulus, though.
