Adsmovil, a mobile advertising and digital media company, has launched a free streaming service called Nuestra.TV that caters to bilingual and Hispanic audiences.
Adsmovil first disclosed plans for the service earlier this year during the New Fronts, with a soft launch on July 12. Nuestra.TV feature more than 40 free ad-supported streaming TV (FAST) channels and 15,000 hours of premium video on-demand (VOD) content. Neustra.TV translates to “Our.TV” – a key focus for the service, which aims to deliver customized content for each member of the whole family. The service boasts that all of its library content is fully downloadable.
In a video announcing the launch, Maria Twena, chief marketing officer at Adsmovil, said Nuestra will feature both Spanish-language content and English-language content, with “original bilingual, bicultural, content written by the bilingual bicultural individuals that have lived these life experiences every day.”
