N
Newbie
Guest
So what's the difference between this advance book and the ones scheduled to come out at the end of August? Why bother if everyone knows what will be in there?
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> So what's the difference between this advance book and the
> ones scheduled to come out at the end of August? Why bother
> if everyone knows what will be in there?
>
The actual ratings were just released. Advances are select demos and dayparts that stations can pay to see early. You tell Arbitron what you want to see and they give them to you before the actual books arrive at the station.
> ones scheduled to come out at the end of August? Why bother
> if everyone knows what will be in there?
>
The actual ratings were just released. Advances are select demos and dayparts that stations can pay to see early. You tell Arbitron what you want to see and they give them to you before the actual books arrive at the station.
K
killawatt
Guest
> So what's the difference between this advance book and the
> ones scheduled to come out at the end of August? Why bother
> if everyone knows what will be in there?
>
> ones scheduled to come out at the end of August? Why bother
> if everyone knows what will be in there?
>
K
killawatt
Guest
> So what's the difference between this advance book and the
> ones scheduled to come out at the end of August? Why bother
> if everyone knows what will be in there?
>
If you are LUCKY enough to be an Arbitron subscriber, these nice folks give you out of the goodness of their heart, the opportunity to purchase select demos including 12 + numbers (5 hours before Joel Denver and the world get them for free) and this is such a deal at only $400-600. 18 hours later you can pay another 5 grand or so and get Maxamizer – this is such a valuable tool, especially if you have to be #1 in something “we’re #1 with married males 21-23 with pimples on their tails, 7-12 mid on Wednesdays and Thursdays” (this always helps when you have to tell the owner you’re trending upwards)…wait, there’s more! What green PD doesn't need some help, you can spend another 3 to 5 grand and get the Programmer’s Package. With this you can examine the book as if you were a cast member on CSI! It’s always helpful to know when someone tunes you out on a Tuesday at 3:15pm, who do they go to on Sunday morning at 9:45am? YOU HAVE TO HAVE THIS! Go for it all and pay another couple of grand and save the trip to Arbitron and get the diary comments on CD…this makes being in radio worth it all “I luvs da soothing music on Channel 4” “I hate commercial radio, they play the same songs over and over” “thank you so much for asking me to take part in this survey, but I don’t listen to the radio much – but I watch the news on TV and why did they take Rush off” “all we listen to in the office is 94.5 3WZ” “I listen to whatever the kids put it on” “why do you guys keep calling the house so much – we never want to do this again” “radio sucks, I listen to my cds” “I am a Christian and we never listen to commercial radio, that trash is what has the world the way it is today” “why doesn’t no one carry Stern man!? Stern FUC**** rules!” “I met one of the dj’s and he was so cute” Oh, sorry…I just don’t understand why EVERYONE doesn’t subscribe to Arbitron.
> ones scheduled to come out at the end of August? Why bother
> if everyone knows what will be in there?
>
If you are LUCKY enough to be an Arbitron subscriber, these nice folks give you out of the goodness of their heart, the opportunity to purchase select demos including 12 + numbers (5 hours before Joel Denver and the world get them for free) and this is such a deal at only $400-600. 18 hours later you can pay another 5 grand or so and get Maxamizer – this is such a valuable tool, especially if you have to be #1 in something “we’re #1 with married males 21-23 with pimples on their tails, 7-12 mid on Wednesdays and Thursdays” (this always helps when you have to tell the owner you’re trending upwards)…wait, there’s more! What green PD doesn't need some help, you can spend another 3 to 5 grand and get the Programmer’s Package. With this you can examine the book as if you were a cast member on CSI! It’s always helpful to know when someone tunes you out on a Tuesday at 3:15pm, who do they go to on Sunday morning at 9:45am? YOU HAVE TO HAVE THIS! Go for it all and pay another couple of grand and save the trip to Arbitron and get the diary comments on CD…this makes being in radio worth it all “I luvs da soothing music on Channel 4” “I hate commercial radio, they play the same songs over and over” “thank you so much for asking me to take part in this survey, but I don’t listen to the radio much – but I watch the news on TV and why did they take Rush off” “all we listen to in the office is 94.5 3WZ” “I listen to whatever the kids put it on” “why do you guys keep calling the house so much – we never want to do this again” “radio sucks, I listen to my cds” “I am a Christian and we never listen to commercial radio, that trash is what has the world the way it is today” “why doesn’t no one carry Stern man!? Stern FUC**** rules!” “I met one of the dj’s and he was so cute” Oh, sorry…I just don’t understand why EVERYONE doesn’t subscribe to Arbitron.
M
mountaineer
Guest
Vicky, here's the real answer
You can tell most of the folks on the board are-or-have been jocks and not general managers--lot of misinformation about Arbitron. Here's the scoop.
One or two days before the general release of each report, subscribing stations can buy a brief summary called "Advance Ratings" for a few hundred bucks. There is a standard package that includes a half-dozen demos & dayparts. Been the same deal for years and years. Why bother? Well, when you were in school would you have paid the school an extra 5 bucks to get your grades a couple days early? Same thing.
Somebody below suggested that the regular report costs around $5,000. Not even close. In a small market like Altoona or State College or Williamsport it's more like $40,000 to $50,000 a year, per station. Yes, there are group discounts. No, a group like Forever can't just buy for one--it's all or none. So, if you own six stations in a town like State College, it's a huge chunk of money. Takes a lot of $10 spots to cover that kind of tab.
I had the pleasure of subscribing for several decades. I helped put many children of Arbitron reps through college!
> So what's the difference between this advance book and the
> ones scheduled to come out at the end of August? Why bother
> if everyone knows what will be in there?
>
You can tell most of the folks on the board are-or-have been jocks and not general managers--lot of misinformation about Arbitron. Here's the scoop.
One or two days before the general release of each report, subscribing stations can buy a brief summary called "Advance Ratings" for a few hundred bucks. There is a standard package that includes a half-dozen demos & dayparts. Been the same deal for years and years. Why bother? Well, when you were in school would you have paid the school an extra 5 bucks to get your grades a couple days early? Same thing.
Somebody below suggested that the regular report costs around $5,000. Not even close. In a small market like Altoona or State College or Williamsport it's more like $40,000 to $50,000 a year, per station. Yes, there are group discounts. No, a group like Forever can't just buy for one--it's all or none. So, if you own six stations in a town like State College, it's a huge chunk of money. Takes a lot of $10 spots to cover that kind of tab.
I had the pleasure of subscribing for several decades. I helped put many children of Arbitron reps through college!
> So what's the difference between this advance book and the
> ones scheduled to come out at the end of August? Why bother
> if everyone knows what will be in there?
>
B
blogger
Guest
Re: Vicky, here's the real answer
Mr. Mountaineer:
Did one of your radio stations have call letters that were your initials?
> You can tell most of the folks on the board are-or-have been
> jocks and not general managers--lot of misinformation about
> Arbitron. Here's the scoop.
>
> One or two days before the general release of each report,
> subscribing stations can buy a brief summary called "Advance
> Ratings" for a few hundred bucks. There is a standard
> package that includes a half-dozen demos & dayparts. Been
> the same deal for years and years. Why bother? Well, when
> you were in school would you have paid the school an extra 5
> bucks to get your grades a couple days early? Same thing.
>
> Somebody below suggested that the regular report costs
> around $5,000. Not even close. In a small market like
> Altoona or State College or Williamsport it's more like
> $40,000 to $50,000 a year, per station. Yes, there are group
> discounts. No, a group like Forever can't just buy for
> one--it's all or none. So, if you own six stations in a town
> like State College, it's a huge chunk of money. Takes a lot
> of $10 spots to cover that kind of tab.
>
> I had the pleasure of subscribing for several decades. I
> helped put many children of Arbitron reps through college!
>
> > So what's the difference between this advance book and the
>
> > ones scheduled to come out at the end of August? Why
> bother
> > if everyone knows what will be in there?
> >
>
Mr. Mountaineer:
Did one of your radio stations have call letters that were your initials?
> You can tell most of the folks on the board are-or-have been
> jocks and not general managers--lot of misinformation about
> Arbitron. Here's the scoop.
>
> One or two days before the general release of each report,
> subscribing stations can buy a brief summary called "Advance
> Ratings" for a few hundred bucks. There is a standard
> package that includes a half-dozen demos & dayparts. Been
> the same deal for years and years. Why bother? Well, when
> you were in school would you have paid the school an extra 5
> bucks to get your grades a couple days early? Same thing.
>
> Somebody below suggested that the regular report costs
> around $5,000. Not even close. In a small market like
> Altoona or State College or Williamsport it's more like
> $40,000 to $50,000 a year, per station. Yes, there are group
> discounts. No, a group like Forever can't just buy for
> one--it's all or none. So, if you own six stations in a town
> like State College, it's a huge chunk of money. Takes a lot
> of $10 spots to cover that kind of tab.
>
> I had the pleasure of subscribing for several decades. I
> helped put many children of Arbitron reps through college!
>
> > So what's the difference between this advance book and the
>
> > ones scheduled to come out at the end of August? Why
> bother
> > if everyone knows what will be in there?
> >
>
N
Newbie
Guest
Re: Vicky, here's the real answer
Thanks for the real info. It must make sense to some. I suppose if your didn't know what your "grades" were going to be, you might pay the few extra bucks.
And no, I would not have paid 5 bucks to get my school grades early. I already knew they were all A's.
Graduated in the top 10 of my class...YEEHAW!
Vicki B.
> You can tell most of the folks on the board are-or-have been
> jocks and not general managers--lot of misinformation about
> Arbitron. Here's the scoop.
>
> One or two days before the general release of each report,
> subscribing stations can buy a brief summary called "Advance
> Ratings" for a few hundred bucks. There is a standard
> package that includes a half-dozen demos & dayparts. Been
> the same deal for years and years. Why bother? Well, when
> you were in school would you have paid the school an extra 5
> bucks to get your grades a couple days early? Same thing.
>
> Somebody below suggested that the regular report costs
> around $5,000. Not even close. In a small market like
> Altoona or State College or Williamsport it's more like
> $40,000 to $50,000 a year, per station. Yes, there are group
> discounts. No, a group like Forever can't just buy for
> one--it's all or none. So, if you own six stations in a town
> like State College, it's a huge chunk of money. Takes a lot
> of $10 spots to cover that kind of tab.
>
> I had the pleasure of subscribing for several decades. I
> helped put many children of Arbitron reps through college!
>
> > So what's the difference between this advance book and the
>
> > ones scheduled to come out at the end of August? Why
> bother
> > if everyone knows what will be in there?
> >
>
Thanks for the real info. It must make sense to some. I suppose if your didn't know what your "grades" were going to be, you might pay the few extra bucks.
And no, I would not have paid 5 bucks to get my school grades early. I already knew they were all A's.
Graduated in the top 10 of my class...YEEHAW!Vicki B.
> You can tell most of the folks on the board are-or-have been
> jocks and not general managers--lot of misinformation about
> Arbitron. Here's the scoop.
>
> One or two days before the general release of each report,
> subscribing stations can buy a brief summary called "Advance
> Ratings" for a few hundred bucks. There is a standard
> package that includes a half-dozen demos & dayparts. Been
> the same deal for years and years. Why bother? Well, when
> you were in school would you have paid the school an extra 5
> bucks to get your grades a couple days early? Same thing.
>
> Somebody below suggested that the regular report costs
> around $5,000. Not even close. In a small market like
> Altoona or State College or Williamsport it's more like
> $40,000 to $50,000 a year, per station. Yes, there are group
> discounts. No, a group like Forever can't just buy for
> one--it's all or none. So, if you own six stations in a town
> like State College, it's a huge chunk of money. Takes a lot
> of $10 spots to cover that kind of tab.
>
> I had the pleasure of subscribing for several decades. I
> helped put many children of Arbitron reps through college!
>
> > So what's the difference between this advance book and the
>
> > ones scheduled to come out at the end of August? Why
> bother
> > if everyone knows what will be in there?
> >
>
- Status