Yesterday, I heard an on-air advertisment for personalities on 107.9 The Track. That seems rather strange, since how many jocks get jobs by listening to the radio? Don't most employment opportunities get communicated through trade publications or services? Is this common?
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Advertising on-air for jocks?
- Thread starter Jinglefreak
- Start date
> Yesterday, I heard an on-air advertisment for personalities
> on 107.9 The Track. That seems rather strange, since how
> many jocks get jobs by listening to the radio? Don't most
> employment opportunities get communicated through trade
> publications or services? Is this common?
>
It's probably for equal employment opportunity reasons.
> on 107.9 The Track. That seems rather strange, since how
> many jocks get jobs by listening to the radio? Don't most
> employment opportunities get communicated through trade
> publications or services? Is this common?
>
It's probably for equal employment opportunity reasons.
I realize how silly it would seem for a station to not use its own resources to advertise available jock positions, but I think it's a bad idea. Regular listeners, those that do stay with your station through the commercials, have a certain opinion about what radio is like. As a good promotions director would say, we ARE in showbiz. Listeners assume that jocks make the big bucks, and there's just a 'glamour' that goes along with having your voice heard by thousands of people everyday. They tend to put jocks on some kind of 'employment pedestal', thinking "Man, I wish I could do that!" But then hearing a commercial talking about 401k's, insurance benefits, and other 'jobby' things kind of cheapens it in the listener's eyes (ears?).
My $0.02
My $0.02
O
OldiesCat
Guest
Advertising on-air
it's a stunt to make listeners think they actually have a hand in programming the station- been done many times before.
it's a stunt to make listeners think they actually have a hand in programming the station- been done many times before.
> > Yesterday, I heard an on-air advertisment for
> personalities
> > on 107.9 The Track. That seems rather strange, since how
> > many jocks get jobs by listening to the radio? Don't most
>
> > employment opportunities get communicated through trade
> > publications or services? Is this common?
> >
> It's probably for equal employment opportunity reasons.
>
That seems like a good reason.
The local Clear Channel cluster in my area announces employment oppurtities on the air, even for regular jocks, but most of the time it is for other reasons such as chief engineer, salesperson, etc.
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</P>
> personalities
> > on 107.9 The Track. That seems rather strange, since how
> > many jocks get jobs by listening to the radio? Don't most
>
> > employment opportunities get communicated through trade
> > publications or services? Is this common?
> >
> It's probably for equal employment opportunity reasons.
>
That seems like a good reason.
The local Clear Channel cluster in my area announces employment oppurtities on the air, even for regular jocks, but most of the time it is for other reasons such as chief engineer, salesperson, etc.
<P ID="signature">______________
The Place for the Latest Happenings in Radio
www.freewebs.com/radiostuffandnews
</P>
> Yesterday, I heard an on-air advertisment for personalities
> on 107.9 The Track. That seems rather strange, since how
> many jocks get jobs by listening to the radio? Don't most
> employment opportunities get communicated through trade
> publications or services? Is this common?
>
When The Bear launched on 104.5 several years ago, they had an open audition for air talent and hired at least 2 people I can think of, Deborah Honeycut and Vicki Cub (Murphy). Both of those jocks are still in the market, Honeycut is one of the WFMS morning show jocks and Vicki has been doing middays for WFMS for quite awhile.
> on 107.9 The Track. That seems rather strange, since how
> many jocks get jobs by listening to the radio? Don't most
> employment opportunities get communicated through trade
> publications or services? Is this common?
>
When The Bear launched on 104.5 several years ago, they had an open audition for air talent and hired at least 2 people I can think of, Deborah Honeycut and Vicki Cub (Murphy). Both of those jocks are still in the market, Honeycut is one of the WFMS morning show jocks and Vicki has been doing middays for WFMS for quite awhile.
M
magicmk
Guest
> > > Yesterday, I heard an on-air advertisment for
> > personalities
> > > on 107.9 The Track. That seems rather strange, since
> how
> > > many jocks get jobs by listening to the radio? Don't
> most
> >
> > > employment opportunities get communicated through trade
> > > publications or services? Is this common?
> > >
Consider that if you advertise elsewhere, it'll cost money... newspaper classifieds, industry publications, online, etc... radio's a powerful medium, why not use what you've got at hand? And it's basically free, assuming that it's not coming at the cost of a paid spot in its place.
Not to mention, you just never know who might be listening.
> > personalities
> > > on 107.9 The Track. That seems rather strange, since
> how
> > > many jocks get jobs by listening to the radio? Don't
> most
> >
> > > employment opportunities get communicated through trade
> > > publications or services? Is this common?
> > >
Consider that if you advertise elsewhere, it'll cost money... newspaper classifieds, industry publications, online, etc... radio's a powerful medium, why not use what you've got at hand? And it's basically free, assuming that it's not coming at the cost of a paid spot in its place.
Not to mention, you just never know who might be listening.
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