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Advertising Subchannels

Markxxx

Markxxx

Do they do this in your area?

WCIU-TV Channel 26 has the new subchannel service called "This TV" and for the first time, I saw any station in Chicago advertise their subchannel. It says "This" is channel 26.4 (channel twenty-six point four).

I'll admit it was confusing because I'm watching on analog WCIU and it says this is channel 26.4 and I thought it was the channel. But "this" was refering to "THIS TV"

I've never seen any other stations ID their subchannels on their main channel before.
 
In a major market, that doesn't surprise me too much.

Where I live, however, you see it a lot. WDBJ has a 10PM newscast on 7-2, which is a My Network TV affil. WFXR/WWCW have CW on 27-2 so they promote that a bit. And here at school, I've seen similar 10PM newscast ads plus other promos for CW29 (29-3, Comcast 12 apparently).

Having semi-major networks on subchannels leads to that.

- Trip
 
WXIA/Atlanta has advertised Weather Plus on 11.2/Comcast 211 (WeatherPlus is shutting down next week). WSB-TV advertises RTN on 2.2/Comcast 248 occasionally during their newscasts (albeit occasionally).

If you are making room for a digital subchannel...you need to advertise it. Otherwise...why are you even bothering with it.
 
jal41 said:
WXIA/Atlanta has advertised Weather Plus on 11.2/Comcast 211 (WeatherPlus is shutting down next week). WSB-TV advertises RTN on 2.2/Comcast 248 occasionally during their newscasts (albeit occasionally).

If you are making room for a digital subchannel...you need to advertise it. Otherwise...why are you even bothering with it.
Click to expand...
Our local NBC station has been advertising its WeatherPlus station on 3.2. I believe they will be keeping it with all local content. They have only had local content airing in a repeated 15 minute cycle. KET (PBS) has been advertising their 4 subchannels and by far has the most use of their digital signal. The rest of the Louisville stations only broadcast their main analog signal on their digital channel.
 
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