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Radiofan101

Have any internet broadcasters been able to make money yet?

I'm looking for more information about how to sell advertisements through internet radio. Is it common? How do you that?
 
Pandora is probably one of the companies that have made the most out of radio advertising, but with all those listening hours logged in, who knows how much their costs are.

Traditionally internet radio is EXTREMELY hard to sell, especially if you only run a small station, sure, you can sign up with TargetSpot but you'd have to pay for the AndoMedia ad insertion/reporting system that costs around $200-$300 a month plus all your other costs. If you're one of the top stations on ShoutCAST, you could easily make thousands of dollars a month (but risk losing a larger listener base due to these commercials) and can easily waive off the software monthly price. For smaller stations, paying for royalties, your audience will effect the price TargetSpot values your airtime, making this price basically a burden. It would pay off more to just sell your advertising to local businesses for $25 a piece of the website and $100 a month for airtime. It might be tricky but the more you build up your audience, the more you'll have a chance to sell airtime at a premium
 
Licensing costs also go up if you take paid ads. If you're US based, SESAC want a rather nice piece of the pie if you take ads. Last time I ran the numbers, the other PRO's were palatable(ish) but SESAC alone killed any idea stone dead ;D Even if you're with Loudcity, that agreement precludes in-stream ads and you have to take out your own SESAC license for such an activity.
 
Ando goes as low as $99 per station to license AdInjector, but I don't know if that will guarantee you ads. We'd be willing to pay that per station to get some spots. People operating on the free version of basic stats monitoring get nothing but the lower-paying bulk-buy AdWire spots.
 
gunterm said:
Ando goes as low as $99 per station to license AdInjector, but I don't know if that will guarantee you ads. We'd be willing to pay that per station to get some spots. People operating on the free version of basic stats monitoring get nothing but the lower-paying bulk-buy AdWire spots.
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Working with an ad agency compatible with Ando, such as TargetSpot can help you get some ads on your station based on your audience. Not sure if they're still interested in mom and pop online radio stations (especially after signing radio giants such as CBS for their ad services) but it's worth a shot!
 
I found my streaming solution with DJC Media. I get superb service and they provide me ad insertion revenue =-) And I am internet only =-)
 
As did I after dealing with RadioLoyalty's horrible player. With DJC Media and their AdsWizz program you can actually make money with your station. Plus to boot when you get listeners from whatever player iTunes, Tunein, Winamp you still get money. Just remember that StreamLicensing is the only company that allows you to stream ads and if you use this link http://startinternetradio.tk you'll save money on your first month's licensing fee. Broadcasting without Royalty licensing is a speeding ticket you can't afford to get as the fines can be greater than a mortgage payment and you can get legal for around $22.50/Mo but I recommend starting at $40 to allow growth. I've been doing this for quite some time and Marvin Glass is a great guy who gives great support and your license will cover the US and SOCAN for Canada. Hope this really helps you and good luck.
 
thelegacy said:
...Just remember that StreamLicensing is the only company that allows you to stream ads and if you use this link http://startinternetradio.tk you'll save money on your first month's licensing fee.
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I'm sorry, but this statement is false and when it's followed by an affiliate link which allows you to gain financially from the misrepresentation, I have to speak up.

For the record, the LoudCity network has always allowed in-stream ads as well.

Yes, for a short time, a supplemental SESAC license was needed - however that requirement went away a long time ago.

We'd appreciate it if you wouldn't bounce around the web stating falsehoods in order to line your pockets. Thanks.
 
fair enough. at the time i thought about LC like you said the rules were different. Im happy you guys improved so now your service should be compatible with DJC media and Adswizz allowing all new webcasters to succeed financially to keep their dream alive.
 
thelegacy said:
fair enough. at the time i thought about LC like you said the rules were different. Im happy you guys improved so now your service should be compatible with DJC media and Adswizz allowing all new webcasters to succeed financially to keep their dream alive.
Click to expand...
Thanks, and I'm sorry if I came off a bit harsh. Competition is good, and I have respect for Marvin and what he's done. I just want to make sure things are factually accurate.

Both services have differences, but at the end of the day both also provide small webcasters with an opportunity to stay legal - which is the main purpose.

Heck, in the months ahead, we will most likely all need to stand together as the new royalty rates are decided to ensure survival of the model.

Cheers :)
 
John i think i know you. When i was a Beta tester for Loudcaster I spoke to a real nice giy named John who helped me with my Progressive Rock station. Why not all unite in forming affordable platform for all webcasters. Between you and Marvin I really think you could get something awesome done that and JDC media. It would be great. LoudCity does have a really nice looking Web player and directory and StreamLicencing has a nice set up to where if you have to change servers it is easy and the web player works with some Androids. I say unite before royalties go up and hurts us all that is the BEST idea i ever heard. Heck id go for that.
 
Excuse my ignorance

how does this relate to an internet only station, selling locally...Can I NOT run local ads in my stream?
 
I own and operate an internet only talk radio station that doesn't use any copyrighted music, only royalty free "podcast safe" music. When you purchase the music, it licenses you to use in a podcast, on-air or streaming over the web.

I make a small profit, not quitting the day job anytime soon, but it takes a combination of things to do this. Website advertising, selling audio commercials to customers who want to reach a national audience and running PPI (Pay Per Inquiry) advertising for national companies (Dish, Lumber Liquidators, etc.). If a listener calls using your toll free number, you get paid. If nobody calls, you get nothing and it cost the advertiser nothing.

Sooo....you can make a profit, but I'm certain that if I were paying music licensing fees as your typical music station, the odds of making a profit in that scenario would be slim and none.
 
How do you get the audio ads where there are toll free numbers that track to you so you get paid? I'd like to do that in addition to what I do from DJC Media. I could throw in their trigger file and right after I play the trigger and their ads stop I can have one more ad after that where I could get paid additionally from your company. That could earn me more money to help pay for that Hotspot (see the post about the Internet).
 
Here are two that I and/or some of my show hosts (25 shows in my station's lineup) have worked with.

AirTime Media
http://www.myairtime.net/

High Power Marketing
http://www.hpowermarketing.com/

I've personally worked with both. Currently, I'm only working with HPM as I find them more responsive. The important thing is that both pay. HPM automatically cuts a check around the 15th of each month, for the previous month's results. AirTime doesn't automatically cut checks. They don't really like cutting small checks if you have a slow month. They prefer to wait, but they will send a check if you request one.

The amount you can earn can be as little as $10-$15 bucks per inquiry and much higher. I think the highest I've ever noticed was at or near $200.00. I would guess that most are in the $25-$65 range. They usually have a decent inventory of ads to choose from.

The most that I've ever brought in was $250 - $300 bucks in a month. Some of my hosts have done significantly better. Keep in mind.....just like anything else, the more times your ad runs and of course the more listeners that hear it, the better your results will be. Just to give you an idea.......my station's TTSL is normally in the 50-60,000 hour range.
 
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