• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

African American Talk Station?

S

Stuart

I do not know if this discussion has come up before. How do you think this area would do with an African American Talk Station? I like to listen to all points of views on various topics (especially Politics). I think a good person/show to start the day would be Joe Madison. The station does not have to be about politics. The station could offer really any kind of show geared toward the African American community.

I know 103.9 "The Light" does well in the ratings. I also think with all of the Universities in the area, this could add even more of a diverse group of discussions and opinions.

Thanks,
Stuart
 
Probably the closest thing we have to a black-targeted talk format would be WAUG "Power 750" at Raleigh's St. Augustine's College. This 500-watt, daytime only station devotes quite a bit of its schedule to talk, with the political-oriented Al Sharpton and Durham-based nationally syndicated talker Warren Valentine as well as a sports talk show. The station also airs classic R&B along with black gospel and ministry programming on Sundays. I'm not sure how talk-oriented their morning show is.

There is also some talk on the other HBCU-based college stations (Shaw's WSHA and NCCU's WNCU), but I think that's pretty much it.

As for ratings, I'm not sure. WAUG, which operates commercially, doesn't show up in Arbitron 12+, but they might not have a PPM encoder yet. WNCU and WSHA are toawrds the bottom, but they include lots of jazz programming as well. Socioeconomically, the Durham half of the market would provide a strong listener base for such a format, so you'd definitely want good coverage there.

Radio One, the most likely radio owner around here to do such a format, seems to be doing quite well with their current formats. Unless they split the Foxy simulcast and did such a format on 107.1 (very unlikely as 104.3 is a bit weak in the west), buy one of the few AMs that adequately cover the market (also unlikely as AM is quickly declining in this market), I don't see them doing it unless they went the HD2-to-FM translator route.
 
I have noticed the ratings for 101.1 WZTK have been weak in both the Triangle and the Triad. Maybe they should reinvent themselves as "Talk Radio For All People" and add shows like Madison, Sharpton, etc.

I never understood the reason they play Jazz Music on the weekends. This would be a great time to program some diverse product. This would also add another market (the Triad) to the mix.

Stuart
 
Stuart Greenberg said:
I have noticed the ratings for 101.1 WZTK have been weak in both the Triangle and the Triad.
Click to expand...
Revenue matters more.

Maybe they should reinvent themselves as "Talk Radio For All People" and add shows like Madison, Sharpton, etc.
Click to expand...
The initials of that idea would be "The TRAP," which sounds kind of like what it would be. :)
WZTK already has a mix on liberal/conservative lines (at least moreso than other talk stations).
Who's Madison?
Adding someone like Sharpton with a limping radio show just because he's black won't really help broaden anything. He's still limping.
Talk radio is more about ideologies than skin colors. If anything, it seems like taking Sharpton off WAUG would more than likely cheese off his base of fans in the Triangle.

I never understood the reason they play Jazz Music on the weekends. This would be a great time to program some diverse product. This would also add another market (the Triad) to the mix.
Click to expand...
Smooth jazz weekends is a pretty diverse product.
Their mix already contains a heavy dose of the Triad.
 
Sorta off topic but worth mentioning! Seems like Channel 2 WFMY has just about gone all black with their newscasts. The news girl they put on looks and talks like a 6th grader! Gannett needs to take a strong look at this station. Hmm, Maybe I'll call Dixon Gannett and have a discussion. I worked for Gannett in Florida at one time. ::)
 
I do have to admit that WFMY-TV 2 has gone CRAZY with their newscasts!!! It has nothing to do with color, but the with the lack of NEWS on the NEWSCASTS!!! I swear that one night I turned on TV 2 News and Frank Mickens and Waetherman Eric Chilton sat there on the "news" talking about POKER for about 5 MINS!!! Sports Man Brian Formica is cool and crazy!!! He looks and acts like he is a a Frat House somewhere!!!-LOL!!!
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom