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Buffalo After Halloween ends...

C

ckg279

you know what follows next.

The New 96.1(WTSS-FM)will be switching to Christmas music at 12am Saturday morning. Radioinsight.com mentioned it today...and I believe that 96.1 said some time ago that they'd make the switch around that time; the station's website has been streaming Christmas music for the past few days.
 
K.M. Richards said:
Before long, the Christmas music will start on July 5.
Click to expand...

Your comment reminded me of when the brand new KTWC (103.5 mHZ licensed to Glendale, AZ, now known as KLNZ-FM witha "regional Mexican" format) actually *tried* to do a "Christmas in July," promotion in the summer of, if memory serves, 1996. The station promoted that it was going to play all-Christmas music for the first two weeks of July.

Do you know what happened? It fell flat and the station's soft ac oldies format returned after only one week. I therefore suspect that even if some advertisers push for it, you're not going to see "Christmas in July" becoming a hot (pun intended) format any time soon. In fact, the only hot places you are likely to hear Christmas music this (and all years) are Australia and New Zealand. (Maybe the state of Hawaii could qualify--it's close enough to the Equator for winter to [mostly] not affect it.) And, at least in Australia (I've checked with radio streams and with my younger brother who is now an Australian citizen), there is only one station in each major city playing all Christmas music all the time and *that* doesn't begin until Christmas Eve...
 
Again, the music on your radio is just something to stick between the ads. If there were a payoff at the retail cash registers for a summertime Christmas, one with the spending excesses of the wintertime one, then there'd be stations flipping to Christmas music after Memorial Day every year, because all the retail chains and shops would be eyeing eager customers. But there's only one Christmas (OK, two, with the Orthodox one a week or so later), and it's in December, and that's what people max out their credit cards to celebrate, at least in a secular manner. And, as you've found out from your brother in Australia, it doesn't matter whether December is chilly or warm for listeners to get into the holiday spirit.
 


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