firepoint525.... I, too, love my ol' Radio-Lightning (100.1) in Nash-Vegas.. But, it has ALWAYS been programmed as a renegade FM for the 'insiders of the music industry' in Nashville.. Horrible ratings with a 'cool image'... Fact is they are #17 in the market with the number one and two stations in the market garnering 4.25 times more listening each week... One being a 'thump-thump-thump' success with repeatative urban and rap hits to a young audience and the other playing a highly researched classic hits and cuts for baby boomer adults (hint, they brag that they won't play your requests)..... If radio played for radio people, we'd all be very broke in the medium and larger markets of more than five to ten stations.... David means no slam on tastes of 'we music opinionautoes', but as the facts of industry, costs, supply, demand and return for each dollar spent by people who have millions invested in the real estate side of radio.... Everything is in dispensations and constant evolving in the media world... :-X
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Again, Agency - Client research is OFF
- Thread starter amfmsw
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I like Lightning 100, but sometimes it seems like all they do is play the singles from the CDs a month or two before the hot AC stations pick them up anyway. I remember an announcer there playing the Fray, and commenting about this being "their latest single" blah blah blah, but then I thought, "what about all the other tracks from their album that NOBODY is playing?"
Lightning IS good about playing local artists, I will give them that.
In a way, I'm glad that Jack is #1 (or is it #2) station in the market, because they have done away with the whole pretense of playing "requests." Most other stations do the whole song and dance about taking requests, but in the end, they too, still "play what they want"! ;D
If urban is now #1, I must ask, what happened to Mix 92.9? Is the lack of a Christmas season hurting them that much? ;D
Lightning IS good about playing local artists, I will give them that.
In a way, I'm glad that Jack is #1 (or is it #2) station in the market, because they have done away with the whole pretense of playing "requests." Most other stations do the whole song and dance about taking requests, but in the end, they too, still "play what they want"! ;D
If urban is now #1, I must ask, what happened to Mix 92.9? Is the lack of a Christmas season hurting them that much? ;D
Fire... Forgive my 'mix'ing of calls signs (as I work for South Central in their home market)...It WAS 'Mix' at #2 and "Jack" in the strong top listings... Ooops! I am blushing... :-[ "Mix" is a monster... When I worked in Nash-Vegas, "Lightning" was about 12 to 18 months ahead on the music that would be mainstream.... (1991-1995)
So the Beat is now #1? Urban has taken over Nashville? That is kind of a surprise to me, because Mix 92.9 had been #1 something like, forever! What is Jack now? They were #4 as an oldies station when they switched to Jack!skippertthomas said:
I don't think Lightning is as far ahead of the mainstream now as they might once have been. I hear a new song there now, and it's on the hot ACs almost immediately thereafter!
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