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Agencies Mull Boycott of Unencoded PPM Philly Stations

Agencies Mull Boycott of Unencoded PPM Philly Stations

Katy Bachman

DECEMBER 27, 2006 -

Arbitron is only two weeks from flipping the switch on its portable people meter service in Philadelphia, but it may be off to a rocky start already. Two radio groups, Clear Channel (six stations) and Radio One (three stations), representing more than a quarter of the market's radio billings, are not encoding. If the nine stations are not encoding by Jan. 11, those stations will not be included in the ratings and could risk losing millions of dollars in national spot revenue.


[EDIT]



[EDIT-article truncated for copyright concerns. Broad citations, unless authorized by the copyright holder, do not constitute "fair use" and are a violation of our TOS. A URL has been provided below as a courtesy to our users.]

http://www.mediaweek.com/mw/index.jsp
 
What's the source of this article?
Do you have permission to post it here?
Can you provide a link?
 
I assume you must be a moderator, so in answer to your questions:

1) The "source" of the article is the reporter who's name is posted therein.

2) It was originally posted in Mediaweek, but if you google it, you will see that it is quickly becoming one of the hottest stories in radio.

3) Due to the nature of the story and it's potential impact upon the marketplace, it is being republished here without violation of copyright under the "fair use" doctrine as provided for in section 107 of the US Copyright Law.

4) A better question for us at radio-info to be discussing is: Why are CC and Radio One inflicting wounds on our own industry? The reasons for Clear Channel's not encoding: Now that they're going private, is they don't need to bow to Wall Street pressure, so they can afford to gamble for a year (the CC deal will still be executed at the same price, no matter what), further posturing against Arbitron for lower rates and/or hoping Media Audit gets the RFP recommendation. Radio One is just following in their footsteps because of its close relationship to CC and its own battles with Arbitron over rates.

5) Another great question is why isn't this story being covered by Inside Radio? Oh yeah, they are owned by Clear Channel.

6) BTW, if you are a Mod, I'm fairly certain the name "Fred Flinstone" is trademarked. Is it fair to suggest that perhaps you should be more concerned about whether you have "permission" to impersonate this trademarked character?

7) If I sound annoyed, its because I'm really curious about why this topic isn't receiving more coverage on this board? If this is not one of the most important issues facing our industry, WHAT THE HELL IS?
 
I am not a moderator. Nor do I play one on TV.

As one who produces intellectual property, I respect the intellectual property rights of others.

I do not think your interpretation of "fair use" is accurate. This is an important topic. I'd hate to see the moderators delete this information in order to keep the site within the law. But the fact that it is important does not give carte blanche to re-post it.

The source is the publication, which you did not cite in your original post. Thank you for letting us know it is Media Week. A link to the original article is good netiquette.
 
Some questions about PPM encoding:

(1) How does it work? Can anybody provide a link to an article telling esactly what sort of encoding is applied to the signal?

(2) Are CC and Radio One objecting to PPM on the basis of cost, on the basis of reliability (if I have a PPM and go into, say, a store where a PPM-encoded station is playing on the P.A. system, does that station get credit for me listenining, even if I hate the station, would never listen to it, and am in fact in a hurry to make my purchase and get out of the store just to get away from it?), or on the basis of a possible compromise in audio quality from the encoding? Or is it something else entirely?
 
I don't have an official link to send you to to get more info, but I can tell you a bit more about it.

Encoding is embedded in an inaudible part of the signal. The info encoded includes both the stations call letters and dial position, I believe. In the past, TV stations also included some encoding, but I'm not sure if they still do. In that case, the info, which included channel, call letters and show name were embedded just above (so to speak) your TV's picture. The only way you would see it would be if your set lost it's horizontal hold (which doesn't really happen anymore) and the screen was scrolling.

Another thing that I haven't really seen mentioned about this topic is that the equipment that encodes is provided to stations FREE OF CHARGE, and there is no cost to run it (unlike HD equipment from iBIQUITY, which includes a large yearly fee). So, obviously, like anything else, this has to come down to money, and I personally think that the two companies are probably holding out like this because of the increased price that Arbitron will be charging for the PPM date. The money the company comanded for the diary info was big enough, and I'm guessing that they will now have to pay at least 25% more for the PPM info.

Are the company's correct in doing what they're doing? That's not ultimately for me to say, but my opinion is that I find it a little silly. The PPM data is going to be so much more accurate (of course it won't be perfect), and I guess that's what they're afraid of. There was some of the same complaints a few years back when Nielsen changed its measurement in the top 10 markets. Everyone in the TV industry evetually got on board, and I think they all would say today that they are glad the change occurred.

Encoding has no effect on the quality of a stations audio, and yes to the example you have given about going into a store. That station that you don't like will get some TSL from you. Think about it. It probably happens more than you think, but you are (like it or not) listening to the station. I still don't think that type of listening is going to skew any stations ratings much more than a spot or two in either direction.

I'm more concerned about a person with a PPM standing outside a store in the mall talking on their cell phone, while all the while their PPM is picking up and crediting the station coming from that store, even though they haven't heard a word or a note from that radio. It will skew the data a bit, but in the end nothing skews more than a paper diary!
 
Chris, I agree this is a VERY important topic. Of course, the importance of topics is often inversely proportional to the amount of attention it receives on this board. I am glad to see discussion on this topic considering.

Kyle, thanks for a very clear and readable summary (PPM For Dummies).

radioskeptic said:
(2) Are CC and Radio One objecting to PPM on the basis of cost, on the basis of reliability (if I have a PPM and go into, say, a store where a PPM-encoded station is playing on the P.A. system, does that station get credit for me listenining, even if I hate the station, would never listen to it, and am in fact in a hurry to make my purchase and get out of the store just to get away from it?), or on the basis of a possible compromise in audio quality from the encoding? Or is it something else entirely?

My guess: Something else entirely. It's been a while but I recall Clear Channel was pushing for their own system in competition with Arbitron and PPM. I haven't seen any reporting on this lately but if CC is still looking to establish an alternative to Arbitron, that would be a strong motive for holding back on PPM encoding on their stations. Arbitron has had a 40 year monopoly on radio ratings. IMHO this is a big part of the reason we are still stuck with 1920s research methods and technology (the diary panel). In principle, a real challenge to Arbitron would be a good thing. At the same time, holding up PPM is not a good thing.
 
Kyle, thanks for answering my query, but I still have a question: Exactly what does the encoding consist of?

“Encoding is embedded in an inaudible part of the signal,” you say.

But inaudible by whose definition?

C-Quam AM stereo uses a 25 c.p.s. pilot tone, and requires a bass roll-off to accommodate that. Most stations cut off sharply at 50. A G-natural in the “contra octave” is 49 c.p.s. The open E string on a bass is 41.2. The bottom A on a standard piano (in the “sub-contra octive) is 27.5. A few sounds, especially in classical music, go even lower.

Most good home systems can reproduce sounds down into the mid- 30’s, some into the 20’s (good primarily for pipe organs).

The point is that if you alter the audio signal in any way, it’s going to be audible, if only on the best home systems.

Why can’t they use something that senses the oscillator radiation from the front end of the receiver, instead of depending on an audio signal embedded in, and quite possibly degrading (if only subtly) the quality of the audio?
 
The Encoding is similar to the Aphex Aural C exciter..
it inserts data in between gaps. every 15 seconds. It is done in the audio chain.
the Encoders are free to stations. since it is encoded into the audio.
The question about walking into a store playing a station you Normally dont listen to Get recorded into the system the answer is YES.. If the mic in the PPM receiver can hear the source It will log it.
you cannot hear the Encoded signal Unless you Over modulate the Input of the decoder....
I found this one night we were taking a stream from a remote studio. The bitrate
was low. and with the Encoder On. the Program sounded like a Robot talking..
I gather there was a clash between the low bitrate and the Encoding..
I turned off the Encoder and the Problem disapeared. from that date On The remote studio now sends at a higher bitrate. and No More problem...
Neal
 
Thanks for the info Neal! I don't profess to know the engineering, so I'm glad that you do.

Radioskeptic - This technology has been tested for the better part of 10 years now. It wouldn't be going to market if there was any major chance that it would hamper stations sound quality. Arbitron wouldn't have been able to get anyone to sign up if it were a possibility.
 
Sorry, Kyle, but I can't believe that this thing is either foolproof or acoustically harmless.

Today's new Radio World (1/3/07) has an article on PPM by the CE of WOR in New York. As it turns out, there are two versions of the enclder available, one that can encode an analog signal, and another that automatically inserts encoding into the digtal stream of a digital STL or inter-studio link.

In order to make the encoding useable through any kind of reproducers, even the two-inch speaker in a pocket portable, the encoding consists of digital data on audio-frequency signals in the 1-to-3-kc range, where the ear is most acutely sensitive. And it's supposed to be effectively masked by stronger signals very close in frequency -- but don't count on that masking effect!

Maybe what we need here is a history lesson. Anybody on this board remember CBS Copycode?

Back when cassettes dominated recorded music sales, vinyl was still significant, and CD's were the province of "early adopters" -- and consumers didn't have DAT, much less computers for audio copying -- CBS, which hadn't yert sold its huge record business to Sony, came up with a technology that was supposed to prevent consumer analog copying. It was called Copycode.

Don't confuse it with the Serial Copy Management System, or SCMS, which put a blocking flag in the the subcode of CD's (and thus could only be u on dial sources) Copycode was supposed to make analog media un-copyable, and it did that by mutulating the analog signal. Here's how it worked -- or was supposed to:

The RIAA wanted Congress to enact a law requiring Copycode chips in all new consumer recorders. The chip would monitor an extremely narrow slice of the audio spectrum between highest B-flat (37.29.3 cps) and the highest B-natural (3951.1) on the piano keyboard, but excluding those notes' fundamentals. The center frequency of this notch was 3840, which is the 64th harmonic of the standard AC line frequency, and is almost exactly a quarter-tone between those to standard-pitch notes.

The encoding consisted of an even narrower notch removing 3840 but leaving other frequencies between those standard-pitch notes and the notch. The consumer chip also had the super-narrow notch circuit, and when it detected energy within the wider notch without any inside the narrower one, it interpreted this as proof that the source material was "Copycoded" and shut down the recording process.

The completely insane rationale for this was the assumption that the only audio energy occuring within the broader notch would be from "unpitched" instruments (e.g., cymbals), which have a white-noise component, and that there would have to be significant energy within the narrower notch whenever there was any in the wider one.

Of course, this view ignored the fact that our musical scale uses equal tempermament, meaning that the octave is divided into 12 equal parts, and adjacent notes on the keyboard have a frequncy ratio of 1 to the twelfth root of 2 (approx. 1.05946). Thus the natural harmonics that give different voices and instruments their distinctive timbres (or tonal colors), being precise multiples of the fundamental, are not exactly equal to their nominal counterparts in the higher octaves (See http://en.wikipedia.org/wiki/Equal_temperament)

This view also completely ignored the possibilities of (1) original instrument recordings that are not in modern concert pitch, (2) amateur recordings of out-of-tune amateur musicians and (3) recordings of non-Western music. Can you imagine how this thing would react to an Indian sitar?

Well, you don't have to. Sometime back in the Eighties, High Fidelity magazine (before its merger with Stereo Review) ran an article documenting the system's penchant for registering false positives from unencoded recordings, as well as a few false negatives from encoded ones. And yes, it was audible! (I wish I could give you a citation, but you can probably find it if you try. I don't have the time right now.)

After that, we heard no more about Copycode, and the industry focused its attention on SCMS for DAT.

But I can give you another example of how depending on audio cues in an anlog signal can go awry.

Remember the original 1960's "Goldfinger" and its title song sung by Shirley Bassey? That one made the Billboard charts and got a lot of air play on what were then called "M.O.R." stations.

Well, WIP couldn't play it, at least not all the way to the end. WIP was the key station for the Emergency Broadcast System in those days, and every time Shirley's high note on the end of that record went out at a normal modulation level, it would set off false alarms in EBS receivers at stations all over the Delaware Valley.
After WIP was notified that they had to "pot down" the end of the record and talk over it, the jocks made it a running joke of it for a few weeks. Anybody else remember that?

That's just another example of how wrong things can go when you depend on cues from an analog signal located in the middle of the audio range!

So I'm afraid I don't have much faith in PPM -- and even less in those who try to judge its effects on audio quality by listening to it over AM radio!
 
I think a poison gas attack and an attempt to set off a nuclear device at Fort Knox is good reason for an EBS alert, although maybe so in Kentucky more than here. ::)

Kyle is privy to the inner workings of the audience measurement biz and probably this is what the techies have promised everybody (their bosses, stations, agencies, the FCC). Of course, techies told us IBOC wouldn't cause any problems either.

Notice that every time you have some kind of technical issue and call tech support, it's always YOUR problem. Never their problem. So wait. If listeners experience some kind of interference related to PPM encoding, the techies will say it's our fault.
 
Can you imagine how this thing would react to an Indian sitar?

Frankly, no, because I have no idea what you're talking about. I know what a sitar sounds like, but you got a little too technical for me.

You're obviously going to try to poke a hole in anything I say, and that's fine. They already ran a PPM test here in Philadelphia 5 or 6 years ago with stations being encoded. I didn't hear one peep from anyone complaining about audio interference on any message boards back then, so that leads me to believe that there must not have been a noticable difference to anyone.

Trust me. These ownership groups wouldn't give Arbitron all the extra money for the PPM technology if this thing didn't work. These groups are already not fond of Arbitron and the money they have to give them. They certainly wouldn't give them another penny if this stuff wasn't battle tested in numerous markets, which it has been.
 
The only "issue" that has been voiced by CC regarding PPM has been lack of accredidation. This is a fair concern, however, this should not be used as a reason to avoid encoding IMHO.
 
Chris_Rose said:
The only "issue" that has been voiced by CC regarding PPM has been lack of accredidation. This is a fair concern, however, this should not be used as a reason to avoid encoding IMHO.

Not a truly fair concern here Chris. The MRC (Media Ratings Council) doesn't "accredit" a sample until it is installed and performing. They can't accredit something that doesn't exist. Once it's installed, they study the data collected, verify that it's within tolerance, and then they give the sample accredidation.

CC knows this. They are just saying this to try and validate their position.
 
Well, Kyle, I'm sure you'll be pleased to hear that Radio One has agreed to encode for PPM (http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003528248). The story was also reported in Clear Channel's quasi-official house organ, Inside Radio, which snickered at R-1's decison to encode, but not to subscribe, to PPM for Philly and L.A.

"You're obviously going to try to poke a hole in anything I say, and that's fine," you said in Reply # 13. Well, no. I'm not taking issue with you personally. I'm only expressing grave misgivings about the hype on this technology, which you seem to be accepting uncritically.

Now refer to Fred Flintstone's Reply # 12 yesterday, including what he said about IBOC.

I don't know who Fred is, but I suspect his screen name is an allusion to his age, and he's a contemporary of mine (hmmm... maybe I picked the worng screen name here -- I could've been Barney Rubble!), and thus a generation or so older than you. If so, that would go a long way toward explaining his cynicism about the technical "marvels" the electronics industries' snake-oil salesmen are always pitching to us.

As for IBOC, the article on PPM in NYC shares the front page of the 1/3/07 Radio World with one on IBOC. In the conclusion of that one (one page 10), noted that directional IBOC AM stations are causing severe interference to first adjacents in distant markets which are supposed to be in their nulls because those nulls aren't really nulls more than 10 kc or so from the carrier frequencies for which the directional arrays were designed. While you can "broadband" a single radiator, you can't get much bandwidth for a complex array, since the pattern is dependent on critical spacing of the elements at any given frequency -- and the farther from the carrier, the greater the error, and thus the greater the error in directivity. Duh!!! (Not to mention the FM problems, especially in the ridiculously over-crowded educational portion of the band!)

As for the effects of PPM encoding on audio, I'm not going to lose any sleep over it, because the audio -- and the programming -- on commercial radio has no appeal for me. I listen primarily to NPR (via NJN, not WHYY). The only commercial radio I ever listen to -- occasionally -- is Harvey Holiday's "Street Corner Sunday," and I gave up listening to that on my big system some years ago. The highs and the lows on WOGL were so exaggerated that I couldn't stand to listen to it without cutting both the bass and the treble controls (though I play most recordings with them set on flat). WOGL actually sounds better on a cheap portable!

Neal (aka "just call me Ralph") likened the PPM encoder to the Aphex Aural C exciter, which I "Googled." If equipment like that is widely used, that would explain why so much of today's radio and TV, and so many pop recordings, sound so bad when heard through good audio systems.

So the gratuitous audio garbage added by the PPM encoder may be just "spitting in the ocean" when applied to signals that have already been badly overprocessed to sound "better" on mediocre receivers, but I still object to it in principle.

And of course, I remain skeptical of its depenability as an audience measurement tool.
 
radioskeptic said:
Now refer to Fred Flintstone's Reply # 12 yesterday, including what he said about IBOC.

I don't know who Fred is, but I suspect his screen name is an allusion to his age, and he's a contemporary of mine (hmmm... maybe I picked the worng screen name here -- I could've been Barney Rubble!), and thus a generation or so older than you. If so, that would go a long way toward explaining his cynicism about the technical "marvels" the electronics industries' snake-oil salesmen are always pitching to us.

I picked "Fred" because my earlier screen names contained allusions to my identity. I tried to pick one at random no one would associate with me. It didn't work.

A better allusion to my age would have been Ralph Kramden.

Am I cynical? No. Skeptical. Last night, I saw an ad for "diet supplement" followed by a news story saying that the FDA was clamping down on that same product for false claims and they had done a study which found people actually lost more weight without those pills. It's amazing to me how willing people are to lie - especially in radio - even when the truth will work - even when the lie is obvious and no one could possibly believe it. When people have a real motive to lie, forget it.

I hope PPM works. I'm just waiting to see what happens like everybody else.

Maybe I should change my handle to Thomas (a Biblical reference).
 
The fact that Clear Channel is the lone holdout on encoding PPM in Philly illustrates better than anything else I can think of how anti-radio this company is.

Whether those in "the industry" want to admit it or not, PPM is the future of radio audience measurement. It represents a quantum leap forward in the evolution of radio as a broadcast medium. Is it perfect? No... but what is?

It does remove many of the barriers to growth some radio stations have been frustrated by. Especially newer signals seeking to compete on a level playing field with the old established "heritage" stations. That is what I like best about the potential of PPM. Taking it out of the hands (literally) of the diarykeepers, and presenting a more "accurate" snapshot of what is actually being "heard" by a representative sample of the radio listening audience.

Why would Clear Channel want to stand in the way of progress??? To HELL with Clear Channel!!!
 
Chris_Rose said:
The fact that Clear Channel is the lone holdout on encoding PPM in Philly illustrates better than anything else I can think of how anti-radio this company is.

Whether those in "the industry" want to admit it or not, PPM is the future of radio audience measurement. It represents a quantum leap forward in the evolution of radio as a broadcast medium. Is it perfect? No... but what is?

It does remove many of the barriers to growth some radio stations have been frustrated by. Especially newer signals seeking to compete on a level playing field with the old established "heritage" stations. That is what I like best about the potential of PPM. Taking it out of the hands (literally) of the diarykeepers, and presenting a more "accurate" snapshot of what is actually being "heard" by a representative sample of the radio listening audience.

Why would Clear Channel want to stand in the way of progress??? To HELL with Clear Channel!!!

Clear is encoding in Houston. They are not encoding in Philly as they have asked for a review of technologies before commiting financially to the PPM and making it the currency of radio. The request for proposals has been widely reported on, and Clear was making an effort to insure that the best real time technology was adopted.

Personally, I think it is too late to bring in other technologies. The PPM has been in development for nearly 15 years, and is the de facto standard. Let's use it and move on.

There is little guarantee that the PPM will attract new advertisers to radio. The results of the two tests, Philly and Houston, proved that the diary is perfectly adequate and a lot cheaper. The gains with PPM have nothing to do with measurement... they are in the area of giving agencies what they want. First, agencies want faster data, and the PPM provides 13 full surveys a year, within a week to 10 days of measurement. And agencies want measurement of all electronic media in one service, which the PPM gives. None of these really benefit radio at all.

And the PPM can not be shown to benefit new stations any more than the diary. I watched several launches of new formats in Houston under both the diary and PPM (KOVE from AC to adult hits and KROI from Regional Mexican to Gospel) and there was no PPM advantage in the first month over the diary.

The only real difference in the PPM is the fact that larger cume sizes are registered, nearly always because of very light listeing or hearing that did not get remem bered for the diary... so cume is up, TSL is down, and share is the same. Since share is the same as AQH persons, and that is the time buyer's metric, nothing really changees.
 
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