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Aiken, SC (August 17, 1973)

T

TR1968

from Aiken Standard via Newspapers.com

2 Weather
3 WNOK 19-CBS Columbia
5 WRDW 12-CBS/NBC Augusta
7 WOLO 25-ABC Columbia
8 WJBF 6-ABC/NBC Augusta
9 WCES 20-PBS Wrens
10 WIS 10-NBC Columbia
13 WRLK 35-PBS Columbia
 
Columbia stations can easily be received in Aiken with a halfway-decent antenna. Aiken County is a "long" county, and the entirety of it falls into the Augusta market because Nielsen has never seen it fit to bifurcate the county into "Aiken East" and "Aiken West" for DMA purposes. Splitting counties is the rare exception rather than the norm.
 
IM42A said:
Columbia stations can easily be received in Aiken with a halfway-decent antenna. Aiken County is a "long" county, and the entirety of it falls into the Augusta market because Nielsen has never seen it fit to bifurcate the county into "Aiken East" and "Aiken West" for DMA purposes. Splitting counties is the rare exception rather than the norm.
Click to expand...

Another example of Nielsen not splitting a county that could have easily been split is Polk County, FL, as the entire county is assigned to the Tampa DMA despite the northeast portion of the county being catered more toward Disney (Orlando DMA). In fact, the community of Poinciana is split between two counties, two DMAs, and two school districts (in FL, school district boundaries follow county lines to a T). I've spent the last month in the Lake Wales area and on radio, both Tampa and Orlando stations are receivable well.
 
ftballfan said:
Another example of Nielsen not splitting a county that could have easily been split is Polk County, FL, as the entire county is assigned to the Tampa DMA despite the northeast portion of the county being catered more toward Disney (Orlando DMA). In fact, the community of Poinciana is split between two counties, two DMAs, and two school districts (in FL, school district boundaries follow county lines to a T). I've spent the last month in the Lake Wales area and on radio, both Tampa and Orlando stations are receivable well.
Click to expand...
Polk County could easily be split between Orlando and Tampa. Davenport, on Interstate 4, is within a few miles of Disney World, yet it falls within the Tampa DMA. My son and I have stayed there twice when going to Disney World, and the hotel cable carried all Tampa stations, yet just one or two (I recall WFTV-9) from the Orlando market. It's not as though it's ridiculously far from Tampa, just that it's so much closer to Orlando.

Counties in many other states could easily be split as well. Georgia and Kentucky probably couldn't have any split counties due to the small size of counties in both states. Lewis County could sensibly be split between Charleston-Huntington and Lexington (really should be all Lexington), but the very small population would make that pretty much pointless, you'd only be talking about a couple thousand viewers in each part. All of Pike County falls into C-H by default, it would be part of the Hazard DMA if there were a "Hazard DMA". Eastern Kentucky is weird in that its only full-service commercial TV station is right on the fringe of one DMA (Lexington) and is the major source for news in several counties within three other DMAs.
 
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