rbrucecarter5 said:
Interesting discussion - if there are 30 million Spanish speaking people in the US, that would leave 270 million English speaking. Therefore, I would expect the ratio of English speaking broadcasting stations to Spanish speaking radio stations to be 9:1.
There are roughly 15,241 stations in the US, and that grows to 21,737 if you include LPFM and translators. About 1000 broadcast in Spanish.
I am not sure if anybody has done any studies of that ratio, but it does seem to me like there are disproportionate numbers of Spanish language stations in Houston and Dallas.
Houston's MSA has 78 total stations, including non-coms, which are home to the market. The market is 35.7% Hispanic, and about 25% Spanish speaking or Spanish dominant... or 1.5 million Spanish Speakers. Proportionally, there should be 20 Spanish language stations. I count 17 at present (18 with KQBU) meaning that market forces truly tend to seek the appropriate level in this respect.
Dallas: 28% Hispanic, of which about 1.2 million are Spanish speaking or Spanish dominant... for 20% of the market. There are 90 total stations in the market MSA, and 18 should, to be proportional, in Spanish. I count 17 fulltime Spanish stations. Again, the market seems to work.
Perhaps other readers would like to be enlightened, particularly as to why anybody would prefer overmodulated music full of unpleasant harmonics.
They don't. It barely gets a 0.4 share at best, while KÑTN tends to get around a 6 share.
I think a misconception is that Spanish speaking people in the US do not know English. In fact, every single Spanish speaking person I encounter has at least some fluency in English...
The rather sophisticated poling of Nielsen shows that just over half of all Houston area Hispanics speak no English or only a small "enough to get by" amounts of English.
The large middle ground of bilinguals includes everything from those who know enough English to do basic tasks on the job and to communicate questions and responses to those who know 100% excellent Spanish and English to those who know some "kitchen Spanish" but can not read or write the language nor form deep thoughts in it.
That over-50-percent group that is Spanish dominant has one thing in common... they think in Spanish, translate, and then say whatever they have the ability to say in English as a translation. People who think in Spanish tend to "relax" into Spanish when around other similar people as it is more comfortable.
They say a person's language preference and comfort is easily seen if they happen to hit their thumb with a hammer or close their finger in a car door... the language they cuss in is the dominant language, the one that flows with ease.
And as long as there is a large group that would swear in Spanish, we have a large group that prefers music and talk in the language they are most comfortable in.