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Al Gardner gone from IQ?

I believe that'd be Casey Bartholemew, now floating around WPHT doing fill-ins. He was alright at IQ but is way too cookie-cutter conservative at 'PHT. From what I've heard, he's a great guy in the halls but behind the mic he plays up the Rush-Hannity-etc. uber-conservative persona. I can understand if that's what higher-ups at 'PHT want (and from the apparent hire of Dick Morris, it is) but how can he not be shaking his head walking into the parking lot after his shift?

This market desperately needs rational no-BS local hosts dropping truthbombs on listeners throughout the market and beyond. Florida is known for it's blunt & honest hot talk FM's- why not anywhere else? Two more just launched there within the last year. 106.9 is THE PERFECT CHANCE FOR THAT HERE. I would MUCH sooner check out Alex Jones' show than Limbaugh if they were to syndicate him instead. The Artie Lange show is without an affiliate here since WIP-AM went national- there's another slot filled. I tuned into Loveline when YSP was 'Free FM', there's your 1 to 3 am, though I do give IQ credit for managing to be live 24/7 on weekdays (though their overnighters leave much to be desired). Local mornings, local evenings- It's not rocket science. Its simply a company with cojones willing to think outside the comatose conservatalk box.
 
cHRISTINEMILLERtIME,

You wrote> "Ridiculous. The national guys are national for a reason. Why would I want a 2nd string local guy when I could Have the best in the business? If the local guys were that good, where's their syndication deal?"

FredLeonard is right again. Limbaugh and Hannity won't bring in the ratings that live and local brings in. The data is there. Look at NJ 101.5's ratings. Limbaugh and Hannity don't come anywhere close to those numbers. The problem with WPHT is that too many of the hosts try to duplicate the national hosts and choose the same topic of bashing Democrats all too often. I don't know if it's by choice but it's a recipe for disaster as hosts like Lim/Han don't have much of an audience to begin with and for the most part their audience is made up of elderly white men that advertisers aren't interested in.

When the famous WWDB 96.5 introduced Limbaugh to their station, I was told it was all about saving money, not ratings.

cHRISTINEMILLERtIME, what do Hannity and Limbaugh really offer? It's the same program yesterday, today and tomorrow. All they ever do is complain about Democrats. It's not a good, healthy way to spend one's life listening to them. I would personally, rather invest it in positive Christian talk but with that said NJ 101.5 offers a variety of topics that change all the time.

____________________________________________________
 
John Holcomb II,

I'm ok with recycling older hosts as long as they are not the nationals that have the narrow subject mind of bashing a political party forevermore.

Actually it is mind boggling that it is considered "talk radio". There should be a special name given to programs with hosts like, Maddow, Limbaugh, Savage, etc.

It would be best to separate it from talk radio and give it the format name "Political Bashing Radio" (PBR) so that no one would mistake it for standard talk radio which it is not. I like talk radio but I completely abhor PBR.

Look think about it. You don't give the format name to stations that play music "Music Station" - You define the format name by the music they play - Country, CHR , Adult Contemporary, Jazz, etc. Why give a broad name to all stations that have people talking on the radio? You define a music station by the music played so to define a talk station by its talk format. NJ 101.5 would be just 'TALK' because it features a wide range of talk. Limbaugh, Hannity, Maddow, etc are all Political Bashers - they don't just talk politics in a neutral realm but rather they continually bash one political party - "Political Bashing Radio"

Your thoughts? :)
 
Josh, right on. Some stations still call it "news-talk" on the grounds that they talk about news but beyond headlines from outside service, they don't actually do news - let alone report news. Once upon a time, these stations had news blocks or news magazines.

When talk evolved from full service, it was like what you see on Frasier. It was a mix of talk styles. A token angry, conservative. A token earnest liberal. A shrink. A jock. A bad boy shock jock. A financial and/or consumer advice person. On weekends, other niche programming (gardening, home improvement, religion...).

The jocks got their own station. Every other talk genre disappeared and talk became wall-to-wall conservatives. Then they stopped being conservatives and just spouted the Republican party line. But still wall to wall.

Management says this is just about the money. Sort of like how the mafia says it's not personal, just business right before they put a bullet in your head. It's just money but revenue is down, profits are down and they've driven away most of what used to be the full-service and/or talk audiences.

But any name that accurately described what they are doing on these stations would be as repulsive as the shows themselves.

Pandering to ignorant bigots talk.
Shilling for the GOP talk.
Koch Brothers talk.

The most offensive thing they've come up with is branding that associates their style of talk with patriotism (and implies they've got a monopoly on patriotism). They love their country but hate the government and bash the people elected to work in government.

Meanwhile, here's NJ 101.5. You can hear it in New York, the media capital. Consistently strong ratings in the equivalent of a top 20 market. Makes money for two decades. Gets demos a generation younger than angry geezer talk. And nobody has even tried to reproduce it any where else. No, way. It would take work and creativity, and require spending some money. It might even be a risk. So, no management is going to touch it.
 
Well when i I think of talk radio, I think of NJ101.5. I haven't listened lately, but i remember as a kid D&D who I know are back on the station now, Rabert Gail, etc. Ok so D&D did a lot of NJ insurence stuff, but I know there was all different topics on there.
 
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