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Alan Cox featured in Cleveland Magazine article

A

almaniac27

Article here: http://clevelandmagazine.com/ME2/di...19&tier=4&id=854DE644909340F6A090CDE68F575356

Cleveland Magazine really needs to clean up their URLs.

This quote from Bo Matthews caught my eye: "This radio station is known for breaking the rules, changing the game and being successful," Matthews says. "We all have such respect for what this station did back in the day. That will never be done again. All we can do is hope to create something cool so that in 20 years people will say, 'Man, remember what WMMS used to be like? It really was an awesome time.' "
 
dasfonzie said:
I do remember what MMS was like... 2 years ago, it was pretty awesome
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Don't know if you ever listened to WMMS throughout the late 70s, the entire 1980s and even the mid 90s "Next Gen" era.

THAT was the true definition of "awesome."

The current incarnation of WMMS would by lucky if it got 1/10 the ratings success and critical acclaim as its precedessor.
 
i listened to nothing but wmms my whole life, til i heard stern, then i completely stopped caring about music or morning zoos or whatever else.

if i want to hear music i'll use one of the 5 devices crammed full of songs. i listen to the radio for hot talk, like stern, mwl and acs, etc
 
From the article:
In the March Arbitron ratings, his afternoon show received a 9.2 share with listeners ages 18 to 34, placing him third in the market. As for the key 25 to 54 demographic, Cox is in ninth place with a 5.8 share.
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3rd isn't terrible, but 9th? I wouldn't say that the show is doing well by being 9th.
Maxwell was number 1 in 18-34 and 25-54 males.
 
rubberchicken said:
From the article:
In the March Arbitron ratings, his afternoon show received a 9.2 share with listeners ages 18 to 34, placing him third in the market. As for the key 25 to 54 demographic, Cox is in ninth place with a 5.8 share.
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3rd isn't terrible, but 9th? I wouldn't say that the show is doing well by being 9th.
Maxwell was number 1 in 18-34 and 25-54 males.
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OUCH.

No wonder WMMS is promoting the heck out of his show.
 
He is #1 in 4 demos. 18-35 men, 25-54 men, 18-35 persons, 25-54 persons. It's a solid show and I don't think WMMS is promoting him. I have yet to see billboards or flyers. Everything has been done word of mouth it seems.
 
in the new "play it safe" ppm world, there is a real genuine effort in the cleveland market to stay "real" and "personality-oriented", i'm from out of state, i've listened on the internet, but with that feed, it's hard to tell.... i was wondering how much music does alan cox play? what other morning shows are 100% talk? it shows progression.
 
alan cox only plays one song, the last 5 minutes of his show

and as for morning shows, Maxwell and Rover both are music free
 
becker5 said:
He is #1 in 4 demos. 18-35 men, 25-54 men, 18-35 persons, 25-54 persons. It's a solid show and I don't think WMMS is promoting him. I have yet to see billboards or flyers. Everything has been done word of mouth it seems.
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Sorry but I believe the News-Herald article which shows him in 3rd place 18-34 or 9th place 25-54 than otherwise guesswork or heresy by a Alan Cox fan. Triv and The Lake are obvious obstacles that will keep Alan from ever achieving the same heights that Maxwell ever achieved.

Is there any way to see specific ratings data outside of the Cleveland market getting embargoed again? For an argument like this (and with regard to Maxwell's performance on WNCX) I need to see actual stats.

Even with the risk of Rover going nuclear if any other show on the station got a billboard, WMMS has still done far more to promote and market Alan than they EVER bothered to do with Maxwell. That's a fact.
 
Bo the PD wouldn't provide specifics with ratings and demos for Cleveland Magazine, but it seems The Alan Cox Show is slowly gaining ground. Alan can do worst than 3rd or 9th. I'm really surprised WMMS has done events with Rover's crew and Alan's crew together, given that I've never seen the station do those same type of events with Rover and Maxwell. Makes me think they really hated each other when both worked at WMMS, and even more so now that they're in competition with each other.

I wouldn't be surprised if Maxwell is jealous with all the attention Alan is getting in and out of the WMMS studios. WKYC Channel 3 did an interview with Alan during radio week on their 7pm news a few weeks ago, and even a few weeks earlier, he and Chad Zumock co-hosted Good Company with Andrea Vecchio for a day. Not to mention WJW Channel 8 featured an ad for the Comedy Tour with Alan and Chad on its New Day Cleveland show. I've not seen those type of promotions with Rover and/or Maxwell.
 
Maxwell was number 1 for one book and one book only. The days of him being #1 are long gone because his ship is sinking over at WNCX. WNCX is heavily promoting Maxwell because i've seen billboards on busses and ads in Scene magazine. His show was a one-trick pony and the audience has grown tired of it
 
Nate,

You seem like you are trying to play both sides of the fence, according to your own personal preferences. You want HARD CORE PROOF that Max is failing and you want HARD CORE PROOF that Cox is gaining. Otherwise, you will just believe whatever it is you want to believe.

Huh?

As for the promotion, yes, Max and WMMS didnt get along and they most likely werent in a big hurry to promote him. But Cox and Zumack also have events to promote. They go out and are are doing appearances. People like them and want them in thier establishments. Advertisers are eager to have them and thier audience in their businesses. Im not sure that was the case with Maxwell. Not to mention the Comedy Shows they have done, they actually have a product to go out and promote and do TV and print promotions for. Did Maxwell and his crew ever have events like that other than a one-odd typical radio jock appearance? I could be wrong but I dont ever remember things like the shows at HOB or whatever.
 
EDITED HIT SEND TOO SOON!!

You have to remember that Nate believes almost anything he hears on the air. If a jock says they are #1, it must be so! Afterall no talent has ever said something for the benefit of entertainment.

I've seen the numbers, here are the facts:

MWL on WNCX is NOT tanking as people say. While the cume didn't explode with his arrival, it has slowly crept up. The TSL as well. The numbers are softer than his old show on WMMS, but mornings are crowded. The show is outperforming the previous morning show by a wide margin. MWL is more attractive to advertisers than what has been on NCX post stern.
MWL has traction and a following.

Alan Cox has been outperforming what MWL did on WMMS on a more consistent basis. The above post that claims he is #1 in many demos is misleading.
The show has won some of those demos in specific months, but never 25-54.

I love the endless rants of 'WMMS never promoted the show" this is the biggest, lame-butt, laziest excuse for failure in the history of radio. The secret to being #1? Promote yourself!
 
John Baylor said:
You have to remember that Nate "becker5" believes almost anything hears on the air. If a jock says they are #1, it must be so! Afterall no talent has ever said something for the benefit of entertainment.
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FIFY. ;)
 
Ron Lee said:
Nate,

You seem like you are trying to play both sides of the fence, according to your own personal preferences. You want HARD CORE PROOF that Max is failing and you want HARD CORE PROOF that Cox is gaining. Otherwise, you will just believe whatever it is you want to believe.

Huh?
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Ron, I don't know what to believe. To put it bluntly, I just can't trust random claims about a show succeeding or failing without any attribution whatsoever. I discard those claims, because anyone can make those. And they end up sounding like cheap petty advertising to me.

Does that make sense?
 
John Baylor said:
The show is outperforming the previous morning show by a wide margin. MWL is more attractive to advertisers than what has been on NCX post stern. MWL has traction and a following.
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That coment couldn't me more inacurate. I buy media. I've seen the numbers.

Maxwell current rank (April 2011) 18-34 persons tied for 14th. 25-54 tied for 12th. men 18-34 10th. Men25-54 7th.

Nowhere near previous show which was top 3 or 4 18-34 persons, top 3 18-34 men, top 4 men 25-54 and top 2 men 18 plus.

Maxwell is NOT atractive to advertisers. WNCX is packaging with other higher rated day parts to clear morning inventory.


Numbers don't lie.
 
I would rather someone like Cox on Q104. He would definately spice up the morning show for sure.

It's a shame Maxwell is getting a bad rep in the market. His show is sounding better without the music. I think the shorter airshift is helping a bit. My guess is that many at WNCX had not really heard him when he was at WMMS. I bet there are more staffers secretly listening to Cox than Maxwell.
 
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