The King Bee said:
I just thought that, given your evident training in historical research, you wouldn't toss anyone else's interpretation of a historical period in the rubbish as you seem to have with the 1950-1963 period.
Freed didn't make history, he manipulated it. And his window was very narrow and affected, really, just two markets... Cleveland (with Acron, where he started, being Cleveland's farm team) and New York.
Top 40 existed as a full-fleged format at the time Freed started his night-time show on WAKR. That station was not a Top 40 at the time... it was a rather traditional station with a specialty show as a replacement for the network fare that had been knocked off by TV. Despite the hyperbole, there is no evidence that it had other than a small but devoted following.
WJW in the mid-to-late-50's was pretty much a network style block programmed operation, with Freed the odd-man-out with his strange music at night. He got some audience, part no doubt due to the fact that the R&B station, WJMO 1540, was a daytimer so the huge black population had no other even remotely appealing program at night.
His New York experience ended with a stint on WABC prior to its becoming a full Top 40 station where he was, again, somewhat of a niche purveyor.
Suggesting that Freed was the mover and shaker some say he was in the rock 'n roll world discounts the considerable number of Top 40 stations that were playing the music, perhaps with less daring and adventure, all across the US all day long.
I find more of the opportunist than of talent in Freed.
I'd give more credit to Bill Stewart, Todd, Gordon and even, later in the decade, Bill Gavin, for the development of Top 40 and its ability to assimilate many new music trends.