Unfortunately that's the world we live in. People listen on all kinds of things. It was much easier hitting the target when it stayed in just one place.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Alexa, Play...
- Thread starter Rusty Bridges
- Start date
Unfortunately that's the world we live in. People listen on all kinds of things. It was much easier hitting the target when it stayed in just one place.
The point is that it's not the delivery system that matters, it's the content. If the content you're delivering is available easily elsewhere, prepare to be replaced. If you can offer curation and content not easily available elsewhere, and you control the amount of disruption caused by commercial content by both limiting minutes and providing compelling and entertaining commercial messages you have a chance to not only survive, but thrive.
If all you're doing is running syndicated pap, listeners don't need you. That content is available world-wide.
If all you're doing is running syndicated pap, listeners don't need you. That content is available world-wide.
Technology has given people more choices. Some take advantage of it and some may not. Syndicated programming is not necessarily better or worse. "Local" content doesn't necessarily mean better.
Most of the "local" commercial stations are generic and follow the corporate mandates. Their websites all look the same in every market. Long ago, TV viewers had CBS, NBC and ABC and maybe one local independent channel. The point is that consumers now have more choices and control over what they hear or view...
Most of the "local" commercial stations are generic and follow the corporate mandates. Their websites all look the same in every market. Long ago, TV viewers had CBS, NBC and ABC and maybe one local independent channel. The point is that consumers now have more choices and control over what they hear or view...
Yes and the last time I rode with my son-in-law he had NPR on the whole time.
Did not exactly make my day, as you are well aware.
- Status