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All 70's Weekends

I wouldn't classify it as "pulling away".... but it accomplishes a couple of things... 1) it rests the regular rotation so the station sounds a little fresher during the week... 2) if they have some research that there's a hole for 70's in the market, sometimes this sort of thing is used as a pre-emptive strike to lessen the possibility that a competitior would flip to it full-time (for instance, a declining AC with a diva sorceress in morning drive)....
 
Theme weekends were very common "back in the day" of top 40 radio. "Million Dollar Weekend" and others. Scott Shannon's True Oldies themes every weekend.
 
Why would MIX flip to seventies? For one thing, Q is much more professional and sounds like a real station from that era. The Eagle must really do it on the cheap. But then, why not more classic hits? At some point every station in Tampa bay will be classic hits.
 
Begs the question: Are those who tuned into pop music in the 90s going to be pigeonhold in a format called "90s"...or will it be more broad?

Seems like Tampa may be the market where after 1989....we jump to the present....
 
I agree OldSchoolWoman, 105 is much more professional and has that sound already. Which station do you think would be the best pick overall for that genre of music?
 
Remember...the old 107.3 WCOF used to be "Greatest Hit's of the 70's...All the time..." Then I think they added a few 80's to the playlist and eventually, the format was changed. Don't remember if it was a ratings issue, or if Cox wanted a younger demo...WCOF was pretty good at it's peak, with Scott Robbins and a few other "personality jocks" holding down the format.
 
I know Mix 105.1 up in O-Town does theme weekends every so often, and they pull it off extremely well. However, Mix up there isn't owned by CC or Cox, it is, of course, owned by CBS. So, if anyone in this market can pull off a "theme weekend", more than likely it would be the Q.
 
CBS in this market seem to do every format better. More live shows, more audience interaction, and just a better presentation. I don't work for them.
 
David Sharp said:
Remember...the old 107.3 WCOF used to be "Greatest Hit's of the 70's...All the time..." Then I think they added a few 80's to the playlist and eventually, the format was changed. Don't remember if it was a ratings issue, or if Cox wanted a younger demo...WCOF was pretty good at it's peak, with Scott Robbins and a few other "personality jocks" holding down the format.
Click to expand...

The '80s music that "Coast" added was only a few '80-'83 songs. Nothing major. I think the real reason that they changed "Coast" was because Cox bought 101.5 from Clear Channel. They were doing the Jammin' Oldies thing which was very hot at the time. Since JO and Coast were going after the same demos, something had to give.

Coast 107.3 did very well during its time, getting better ratings than Q105 is now. Although it may be "apples-to-oranges" since there is much greater '70s music competition these days on Tampa's airwaves.
 
Hi..I was CSD at Cox when the Coast debuted..I remember when the signal had WARM on 107.3, and for a short time shadowcasted on 94.9 after they pulled the plug on 95YNF and WWRM went fulltime on 94.9. I remember that the Coast studio took up residence at the old Ron and Ron studio accross the way and we had to carry boxes of carts with spots for the "new" Coast 107.3 over there every day..It was spooky..that studio actually had a set of bleachers for a live audience..and the production room over there was awesome!

Tom Paleveda asked me one day who should be hired for mornings at Coast..no doubt it had to be Scott Robbins. NOBODY could market radio like good ol' Scotty. He was a real pro even though a lot of folks thought his act was cheezy and not real polished..he plugged away, and could out promote anyone given the budget and a little time. He was the KING of car dealer remotes..nobody could hand out keychains and bumper stickers like Scott Robbins..jeesh what a glad hander..and I loved that guy. He was Tampa Bays FAV-O-RITE 70's deejay!

THAT was fun radio, and really very listenable for lots of TSLs..Good times working there.

Mason is clearly tapping into a great music era, and the 70's weekends will be fun to listen to as long as some "left field" mid-charters show up on Q015 once in awhile..Jo Jo knows the hits and..hey Mason IS Q105, and the 70's was WRBQ's heyday..so go gettum man! I wish I was working there now..could be really fun!
 
I had a dream about Scott Robbins the other night. It was so comforting, like seeing an old friend again. What a terrific guy and an amazing talent to watch and learn from. Polished, schmolished. Scott was real and connected with his audience unlike other personalities in Tampa. He wasn't pretentious, he was fun, loved the music, loved radio, and man... you felt that when you listened to him. Great memories of Scott Robbins on Coast 107.3. ;D
 
Since we have skewed off the subject a little, I'll just add this: Scott Robbins and I first crossed paths when I was doing stuff at Warm 94.9. He was a great guy and we got to know each other pretty well. He wasn't the most polished DJ but I think it helped build a rapport with the listeners. In other words, he came across as an "everyday guy who just happened to work in radio." Combine it with his PR genius and the guy was great.
 
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