You must be president of the "I want 'KDF back" club! Almost no one seems to miss them anymore. As I had said before, I moved to Nastyvegas in the '90s, and by then, it was over for 'KDF. I never got to experience their glory days in (apparently) the '70s. I was often told that Rock 106 was MUCH better!
Rock106 was a shooting star. It was also a trainwreck and it was dismantled before it imploded. BUT, people remember the marketing and it did out rock KDF. In some ways it was better. It also was something new and exciting. And how long did it last? NADA. I have often said KDF was not THE greatest station. I had my times in high school and after that it flat out sucked. It was programmed by people who were great people, but out of touch with the trends. So it had its issues. It also maintained a large, loyal audience that tried to give it the benefit of the doubt. Look on FB and you will see two fairly large remember KDF groups.
In fact, those two have about 35,000 likes. Combined. Thats larger than FM100s page today. Is there a Memphis tribute page to your favorite station? All I am saying is, like I have said for years:
I look at it business wise:
1.) Huge and stupid mistake thats cost Cumulus millions. That signal on that stick should never be below a 5-6 12+.
2.) The Rock is about as exciting as KDF was at times. It is vulnerable as it gets. You have a few points from there, you have a point from the Buzz. You have a lot of points from Jack if you program KDF RIGHT and you have a point from Mix. That would give it a start at 6 and move up with a little shear from Country and nostalgia.
3.) Make it a contender, not a flanker and it will be solid. Plus, the local ad dollars will re-appear and agency bucks aren’t going to go away or down more than it is now.
4.) Its a business decision that hurts WSIX at the e x p e n s e of WSM-FM. I get the concept. But the concept is outdated. That’s a lazy company doing what lazy companies do. Justifying mediocrity.
As for WSM-AM’s flip consideration. “It” was a quick flash-in-the-pan headline and attempt at testing the waters and one last attempt to make that station viable. Look when all that talk happened and who was involved. Today, it’s a dead duck. I admit, I am surprised by how bad it is. The AM dial is toast as it is in Nashville. For good, probably.
By the way, there is research out there and it’s pretty compelling about this exact flip and how it would and could shake up the market. And if it wasn’t 103.3 that went that style of classic rock/hits, what another frequency would garner with that format. And lets just say, Midwest wouldn’t do it. Why?