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All-Access : WLFP (94.1 The Wolf)/Memphis To Move To 99.7, 'Sunsetting' Hot AC WMC (FM 100)
- Thread starter sjs1959
- Start date
Still not sure how Elvis Presley equates with greed. If anything, he was a victim of greedy management.
And AM as well…
I am wondering if EMF plans to have K Love on both 94.1 & 94.9fm. Their coverage areas do cover areas that the other is weaker but they paid too much for 94.1 to keep K Love on 94.9fm. I wonder when they will start moving 94.9 listeners over to 94.1fm. I figure it will be a week of running a loop on 94.9 and then debut Air 1 on the signal. Then it appears they are doing the same thing in Buffalo. I figured they would want to get Air 1 launched on the better signal ASAP.
I found out recently on a trip to Marion IL that there's a translator on 99.7 in Sikeston and also in South Fulton TN now so that definitely cuts the reach of the former FM 100 that direction.
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I figure one station will become Air 1 but I'm not sure which one or when.
94.9 will be K-love. Call is WKVF
They could always change call letters between the two stations or use new ones.
I knew about the one in South Fulton, but I have to believe that both of these are well outside of the intended reach of the former FM 100. (Especially the one in Sikeston.) Just makes for more difficult DX listening, but it has been that way for a while.
The cool thing (which I’ve mentioned before) are there are no 99.7FM’s line of sight between Atlanta and Memphis. DXing then WMC now WLFP is great when WWWQ goes off air here - and there is heavy tropo along the Gulf. Daytime it usually fades on I-22 at Fulton/Amory, MS. The one time I drove overnight to Memphis on then US-78, I could get WMC in NW Alabama starting around the Hamilton/Guin area. This is definitely the best corridor to DX WLFP at a longer distance without any interference. You only have WJMI/Jackson, MS to the SW, WOOF/Dothan, AL to the South and WWTN to the North. Nothing in between. One time I could get WWTN clearly back in the 90s here in Atlanta when then WNNX went off the air.
Despite not much being between them, I never had any luck getting anything from Atlanta during my brief stay in Memphis 30 years ago. In the overnights after the 107.7 in Henderson signed off, I could get WENN 107.7 from Birmingham. I've never been into urban, though. So, it was usually just a station I'd skip right past. I remember getting WAPI-FM 94.5 out of Birmingham occasionally, too, though 94.5 was almost always KJIW. I also heard Country on 94.5, which I assume was KKLR out of Poplar Bluff, a few times. KJIW and the country station were a lot more common than WAPI-FM. I managed to get WTUG 92.9, WDJC 93.7, and WFFX 95.7 a few times, though the first and the last weren't really Birmingham stations at the time. The first probably still isn't today. 92.9, though, was usually WZEZ out of Nashville. 93.7 was usually the Oxford area station that's now a SuperTalk Mississippi affiliate, and 95.7 was usually KSSN out of Little Rock. I don't remember ever getting anything further east than Birmingham, at least on FM, and few of those catches were common. My radio tended to get more distant stations from Arkansas than from anywhere else.
Same here. Mostly Arkansas FMs. KKYK Little Rock in the 80s. Been here in Atlanta same amount of time. Only thing I could get from Memphis was WSB AM 750 here in Atlanta. I got WCTE/PBS 22 in Cookeville, TN back in the 80s. I got WNSL/Laurel, MS very clear last year during a heavy tropo event here and that is about the same distance between MEM/ATL. Lasted about an hour last spring between 11pm-midnight. We use a lot of the same FM frequencies here in Atlanta as they do in Memphis, so you’d have to rely on a transmitter failure/maintenance event to pickup anything in either direction.
Memphis ratings were released today. Big jump for The Wolf:
radioinsight.com
July 2023 (6/22 – 7/18) Nielsen Audio PPM Ratings Day 4: Memphis’ Wolf Soars At New Home
The fourth and final day of Nielsen Audio's PPM releases for the month bring Austin, Raleigh/Durham, Indianapolis, Nashville, Milwaukee, Providence,
radioinsight.com
And it more than doubled by being on the huge signal it has now. There were many deniers and doubters when they did that, but it worked magnificently if the numbers hold.Memphis ratings were released today. Big jump for The Wolf:
July 2023 (6/22 – 7/18) Nielsen Audio PPM Ratings Day 4: Memphis’ Wolf Soars At New Home
The fourth and final day of Nielsen Audio's PPM releases for the month bring Austin, Raleigh/Durham, Indianapolis, Nashville, Milwaukee, Providence,
Kind of makes me wonder what all those new WLFP listeners were listening to in previous books. Is there another country station in Memphis that doesn't subscribe to Nielsen?
Yes Kix106 WGKX owned by Cumulus
That the Wolf is doing well a month out isn’t all that surprising. Interest in a particular format tends to go up when a big shakeup within happens. The question is how well it will be doing about six months from now.
Cume for the station roughly doubled in its first full book at 99.7 compared to its last full book at 94.1. It can’t be getting that many more listeners from the outskirts and rural counties. Only having access to the public numbers, we can’t tell the full story. Unless Kix has completely crashed and burned (which can’t be ruled out as Cumulus isn’t selling the numbers in Memphis at the moment), that number doesn’t look sustainable to me.
Something else to note is that FM 100 listeners don’t seem to be flocking much of anywhere at the moment. The River's cume went up the month of the flip, but not by a ton. Its cume is slightly down this month. Hard to say if that's just wobble or if it’s leveling back down. 102.7 doesn't seem to be taking off either. It’s up, but not by much. WHBQ-FM doesn’t subscribe anymore, but I can’t imagine it's getting a massive influx of former FM 100 listeners either.
The Wolf's massive rise coupled with no one else seeing much of a benefit from the loss of FM 100 makes me think the numbers will settle down in a few months, though I've been wrong before and could be again.
Something tells me the poo-bahs at Audacy anticipated that, which was why they weren't worried when they made the switch.
The potential upside was worth the loss of FM 100.
Hasn't WRVR's AQH share gone up substantially? They've been averaging an 8-something. Now they're at an 11.7 share! Amazing number.
I wouldn't expect a ton of new cume since they and FM100 likely cross-cumed heavily.
The River has likely seen very nice TSL gains; folks who used to divide time between 104.5 and 99.7 are now spending more time with 104.5.
I wouldn't expect a ton of new cume since they and FM100 likely cross-cumed heavily.
The River has likely seen very nice TSL gains; folks who used to divide time between 104.5 and 99.7 are now spending more time with 104.5.
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