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All Christmas All The Time is here, At 93.3
- Thread starter Allfirdup
- Start date
LOL ^^^Really though.... Come the f#@! on.... Who the hell wants to listen to Christmas music already? I can understand the day after Thanksgiving but.... the second week in November? These guys at Chump Channel are smoking some jolly Christmas CRACK!
its not just Clear Channel ... the Dispatch had this today 11/11
Holiday tunes go nonstop
The Christmas radio war has begun.
WSNY (94.7 FM) was out of the gate first, starting its annual holiday programming a week ago with a "Sunny 95 Christmas Music Preview Weekend."
The station will do another weekend today and Sunday, then go to nonstop Christmas music on Friday and offer a commercial-free music special from 3 p.m. Dec. 24 to 11:59 p.m. Dec. 25.
WLZT (93.3 FM) switched to all-Christmas music yesterday when Santa Claus from the Mall at Tuttle Crossing visited Starkey and Summers morning show to flip the "switch."
WSNY is in its 24 th year of offering continuous Christmas music, a programming stunt that sometimes as much as doubles listenership numbers.
With the advent of audio streaming on its Web site, WSNY offers an alternative. Whenever the station plays holiday tunes on its main 94.7 FM channel, its normal lightrock programming shifts to Sunny95.com.
Holiday tunes go nonstop
The Christmas radio war has begun.
WSNY (94.7 FM) was out of the gate first, starting its annual holiday programming a week ago with a "Sunny 95 Christmas Music Preview Weekend."
The station will do another weekend today and Sunday, then go to nonstop Christmas music on Friday and offer a commercial-free music special from 3 p.m. Dec. 24 to 11:59 p.m. Dec. 25.
WLZT (93.3 FM) switched to all-Christmas music yesterday when Santa Claus from the Mall at Tuttle Crossing visited Starkey and Summers morning show to flip the "switch."
WSNY is in its 24 th year of offering continuous Christmas music, a programming stunt that sometimes as much as doubles listenership numbers.
With the advent of audio streaming on its Web site, WSNY offers an alternative. Whenever the station plays holiday tunes on its main 94.7 FM channel, its normal lightrock programming shifts to Sunny95.com.
radio-pimp said:
Your mistake is thinking that radio stations are programmed for listeners. They're really programmed for advertisers. Retailers loooove putting their ads on a station that's getting people in the mood for holiday shopping. This is about increasing the number of weeks for holiday ad buys, not making people think about Santa.
daypart said:
Sales reps can spin anything to make a sale:
"Sure there may be fewer overall listeners but those that ARE listening are the ones you want to target with your holiday ads because they are obviously the ones that are ready to spend Christmas money. This equals a higher effective percentage for your advertising."
Humbug. If no one is listening, what's the point of advertising? If I were advertising on radio, I would take my chances with my holiday ad on a station that has more listeners. Play your Christmas jingle on WNCI or WCKX and hope for the best.
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