F
Ferreri
Guest
On the Philadelphia board someone asked why stations abruptly stop Christmas or holiday music at the stroke of midnight December 25. Excellent question. Do we rip down the tree and decorations on December 26th? It still is the "holiday season". Grabbed an idea from the old WWBA years ago and ran with it. AT WLVU we would play songs like Sleighride, Winter Wonderland, My Favorite Things, Holiday Feeling, Happy Holidays, What are you doing New Years Eve, etc. up until January 1. You get the idea. Then start the new year with something fresh. New image liners, jingles, or contest.