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All new?

V

vchimpanzee

I used to get annoyed with the constant references to "all new" on network TV.

Now, I wish they would do it. ABC isn't making clear whether what I am about to watch is actually new. It wastes my time if I start watching and then realize I've seen it. Once I've seen it, I've seen it. I don't have time to see it again.
 
vchimpanzee said:
I used to get annoyed with the constant references to "all new" on network TV.

Now, I wish they would do it. ABC isn't making clear whether what I am about to watch is actually new. It wastes my time if I start watching and then realize I've seen it. Once I've seen it, I've seen it. I don't have time to see it again.
Click to expand...

It sounds like they've learned from their advertisers. Take an old product, add one new ingredient, and call it "New & Improved."

Reminds me, - there's a recent radio station in the Bay Area that called itself "Oldies 103.7" for the first 6 months or so, until they figured out that "Oldies" is not a positioner they should use in this day and age. So they changed it to "The New 103.7." Nothing had changed except the name...same format. After about a year of "New," it became "The Bay's 103.7" for awhile, and more recently "Big 103.7." Predictably, their jingle just says "one-oh-three seven"
 
I remember ABC, after a season of particularly dismal ratings in the 60's, "re-inventing" themselves with an almost completely new program lineup as "The New ABC." This brought with it the familiar electronic "badoop-boop-boop-boooooop" ABC signature sounder, and the present-day ABC circle logo, replacing the previous a-shaped logo.
 
LKellerIII said:
Reminds me, - there's a recent radio station in the Bay Area that called itself "Oldies 103.7" for the first 6 months or so, until they figured out that "Oldies" is not a positioner they should use in this day and age. So they changed it to "The New 103.7." Nothing had changed except the name...same format. After about a year of "New," it became "The Bay's 103.7" for awhile, and more recently "Big 103.7." Predictably, their jingle just says "one-oh-three seven"
Click to expand...

They should bring back their jingle from the 60's:

"FM....103.7.....KayGeeOh......Stereoooooo......San Franciscoooooooooo". Best jingle I ever heard.
 
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