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All News 990...Will it Work??

R

Radio-X

Guest
According to VARTV, 990 will ditch Southern Gospel for syndicated All News.

The million dollar question:

Will WLEE actually survive with all-news? I remember all news flopped on WVNZ, but their signal was less than stellar.

Will Richmond listen? WTOP rules D.C. and generally bills #1, but they're actually live and local 24/7!

Radio-X
 
No, Richmond will not listen. You do realize, the original WVNZ all news format started out on 990 AM. The current 990AM signal does not cover the west end of Richmond well in the day, not at all at night. True WLEE has gotten a CP to build a new 4kw day/2kw night facility, apparently at the co-owned 1540AM transmitter site. According to Radio-Locator, that signal will not be much better, as it is VERY directional day and night. Will still miss west end as well as Bon AIr/Midlothian areas. Most of the new signal shoots out to the east, the least populated part of the Richmond area. Besides, since when did Davidson Broadcasting start programing anythng but gospel and Spanish on their stations, which are usually brokered. Did they work some kind of LMA with someone who wants to do news in Richmond? Whoever is doing this, probably hopes to cash in on WRVA's continued cutbacks in news, or those who are fed up with all the right-wing talk there. Unfortuately, I don't think it will work. BTW, WTOP is now on a full-market FM in DC, after years of being hampered by a 50K AM that did not cover the entire market and a FM rimshot.
 
Yeah...thanks for reminding me of 990 being all news...

Radio-X
 
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