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All News Ends in Houston

I respect Radio One on their All News try. They held out for 3 years. The supported the station. I have NO respect for Cumulus, which chopped 106.7's All News format....what?..about 10 months in? The PD (or was it ND?) Marshall Adams left not long into the format when Cumulus wanted to put paid shows on during weekends. That essentially showed you what the company was thinking. All News is a format that needs TIME (and a huge news story) to build an audience. Some promotion/publicity would help, too.

Now here's a question. Was the news format a straight-up news format? Or was it an urban news format, kind of like WAOK in ATL?
 
Now here's a question. Was the news format a straight-up news format? Or was it an urban news format, kind of like WAOK in ATL?

I believe it was totally, straight up, all news. Nothing "urban" about it.
 
Anyone who attempts a new "all-news" station today it NuTz. The best thing to do would be to start a news-focused station with AM and PM drive all news and local talk hosts 9am-4pm to talk about local news. Nights could be syndicated talk and weekends could be paid and specialty shows. But they would need a news person doing top-of-the-hour and bottom-of-the-hour news updates all weekend. Run network news nights and overnight.

That's how you start. Give the image you're a "news" station. (Remember WGST was "newsradio" when they barely did news?)

As people get to know the station and ratings (hopefully) pick up, you can add more news.

It's all about gradual today for cost reasons.
 
Anyone who attempts a new "all-news" station today it NuTz. The best thing to do would be to start a news-focused station with AM and PM drive all news and local talk hosts 9am-4pm to talk about local news. Nights could be syndicated talk and weekends could be paid and specialty shows. But they would need a news person doing top-of-the-hour and bottom-of-the-hour news updates all weekend. Run network news nights and overnight.

That's how you start. Give the image you're a "news" station. (Remember WGST was "newsradio" when they barely did news?)

As people get to know the station and ratings (hopefully) pick up, you can add more news.

It's all about gradual today for cost reasons.

The program schedule you describe above is almost exactly what Newsradio 1067 does right now. Unfortunately, once a station starts adding more talk programming it usually leads to more talk programming, not more news.
 
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