jayedwards said:
anyone recall WNWS-FM--97.1 -- all news in the 1970's? it was quite bad and lasted only two years I think. it was the NBC news and information service. some other stations picked it up too around the country. good idea-- but poorly executed. maybe stations will try news on FM--HD2 and HD3 channels and even HD1 in years to come! hope so!
I remember WNWS-FM quite well. Seeing the success that CBS and Westinghouse had with all-news formats on their key O&O stations, NBC decided to try an all-news network as a way to allow stations in small and medium markets to try that format. The high cost and labor intensiveness of the all-news format deterred a lot of stations from trying it on their own; in fact, it took ten years for Westinghouse to turn a profit on WINS and sister station KYW after flipping them to all-news. NBC's news network was called the News and Information Service (NIS). Since New York already had two successful all-news AM stations, nobody wanted to take the NIS affiliation, so NBC put it on WNBC-FM, which had minuscule ratings at the time. The station, which became WNWS-FM, was branded as "News FM" and "Newscenter 97", the latter designed to resemble the "Newscenter 4" branding of the WNBC-TV newscasts at that time.
NIS was a dismal failure. The biggest problem with NIS is that the network was very stingy with avails. Affiliates were allowed only
eight local minutes per hour. Those eight minutes would include local spots, news, and weather. Since people want local news on news-oriented radio stations, NIS offered them little, especially in markets like New York, where competing all-news stations served up plenty of local news, weather, and traffic.
NBC pulled the plug on NIS in New York before discontinuing the service nationally and WNWS-FM quietly changed to AC-formatted WYNY, "New York 97". Country did not come to WYNY for about ten or eleven years after that switch.
Don't look for any new all-news stations in New York. The format is very expensive to produce and there are already three such stations on the air in the market: WCBS, WINS, and WBBR. Mega Communications tried to add one in Spanish, WNNY (1380 AM, "Noticias Nueva York"), but it failed after a very short time. WBBR remains only because Mayor Bloomberg has deep pockets and it is a promotional tool for his financial news service. Eventually, the bean counters at CBS might wonder if it is worthwhile to combine WCBS and WINS into a single all-news service on the stronger of the two frequencies (880 for signal coverage, although 1010 gets better ratings) and either sell the other station or flip it to a different format.