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ALL OLDIES ALL THE TIME

Tonight I was told by what I consider to be a very good sorce that the Triad will have an oldies station and the format will hit in the next ten days. He wouldn't tell me which station but his syndicated show will be on that new station. One thing for sure, it won't be 93.1 but I expect that in the not too distant future the folks on National Service Road will wish they had the oldies back!
 
Well, n_guy you nailed it on MQX so let's hope you're right with this one too! I say either WZTK or WTHZ, we've heard many rumors on both so hopefully it'll happen. It would be interesting if both went Oldies....that would solve each station's signal shortcomings. I say it'll be HITZ, but I'd rather it be ZTK (Curtis would put more effort towards it, I think). But, I wouldn't want Raleigh to lose Y102.9.

Just wondering, is this the same source that knew about Oldies 93 changing formats?
 
No Carolina, it's not the same sorce but I would bet the farm on this one. My sorce is a Triad native who now does a syndicated nationwide oldies show. He tells me the contract has been signed and the station will carry his show but he would not name the station for me. On the 93.1 front, I hear an airstaff will be in place and on the air in just a few days and none except for Leeann will be local talent.
 
n_guy said:
No Carolina, it's not the same sorce but I would bet the farm on this one. My sorce is a Triad native who now does a syndicated nationwide oldies show. He tells me the contract has been signed and the station will carry his show but he would not name the station for me. On the 93.1 front, I hear an airstaff will be in place and on the air in just a few days and none except for Leeann will be local talent.

NO LOCAL TALENT!!! What? You have GOT to be kidding me? They might as well tell people to listen to WTQR if the air talent isn't local! By the way, if it wasn't going to be local, why would they make such a big deal about looking for talent? I mean I know about the EEO rules and stuff but when the station flipped they said something in the R&R update about looking for talent and then just last week they posted on AllAccess.com saying they're looking for ALL dayparts. What gives?

409
 
I think what n_guy meant was that they are getting Fresh talent ... not recycling talent that has been in the market before. What I have been told is that the Wolf talent is coming from out of market (with the exception of Leanne) and that all dayparts will be live and local except overnights. I hope they hurry up ... I'm growing tired of a country jukebox ... I want some personality.
 
I'd say the first one who figures out where that TKRN receiver was hand delivered to just days ago would be pretty warm...
 
I heard it was Hitz94 that got the receiver. Like I said before, I know that the owners of Hitz and Curtis Media talk. I really think there is some kind of joint deal going on. It sounds whacky, but too many things are pointing to Hits and just as many are pointing to 101.1. It's got to be both of them. Can't imagine they'd both go Oldies without having talked. Will all be interesting next week.
 
They do indeed talk. So maybe one's actually flippin, and the other's just playin along...wouldn't be the first time stations teamed up for a stunt. I still think whoever finds the sat rcvr gets the prize.
 
I was in Eastern NC in the mid - late 90's and recall Curtis doing a weird Country simulcast (Kix) on 96.1 in Goldsboro and 101.1 in Burlington. While that particular concept apparently didn't do too well (considering they canned that idea pretty quickly), it does show that Curtis isn't afraid to experiment with simulcasting...
 
TinaB said:
I was in Eastern NC in the mid - late 90's and recall Curtis doing a weird Country simulcast (Kix) on 96.1 in Goldsboro and 101.1 in Burlington. While that particular concept apparently didn't do too well (considering they canned that idea pretty quickly), it does show that Curtis isn't afraid to experiment with simulcasting...


You sure it was 96.9 at that time ? I thought 96.1 was it's own deal...(before it became 96Rock)
 
"While I've got you here..." SIRIUS OR XM?

It's a little like asking...
"Ginger or Mary Ann?"
"Mac or PC?"
"Dogs or cats?"

At the risk of seeming-like-a-consultant, I just can't resist the temptation to ask ANY gathering of oldies aficionados: WHICH IS BETTER, SIRIUS OR XM?

I don't own either, but hear both often, in rental cars.
And I get XM channels on DirecTV at home.

Being in-the-demographic, I always stream-into the 60s and 70s channels...and there's a fundamental difference in approach.

Sirius plays more music; XM puts more "stuff" between the songs.
XM's 60s-on-6 channel is full of what-THEY-seem-to-consider "atmosphere."
Old jingles, old-medium-market-sounding-DJ, old COMMERCIALS.
Yep, on the commercial-FREE music channels.

They seem to be trying to re-create the sound of vintage upper-band directional AM radio.
As opposed to delivering-listeners-who-fled-AM/FM-clutter clutter-FREE music.
Which is what the Sirius 60s channel sounds like, by comparison.

You can tell which of the two I prefer.
But, "while I've got you here," do oldies listeners prefer the Sirius approach? Or XM's?

Admittedly, I'm changing-the-subject here. And I ask all this at-the-risk-of throwing-gasoline-on-flames-I'm-trying-to-douse RE WZTK-going-oldies. But, when I'm NOT working (stations-that-don't-play-music), 60s/70s music is my favorite kind of radio. If it's yours, and if you have satellite radio, would you rather just hear hit-after-hit-after-hit, or would you rather hear the "museum" approach?

One, eight hundred...

Holland Cooke
News/Talk Specialist
McVay Media
www.HollandCooke.com
 
Research (something listeners on these boards hate) shows listeners love to hear the old commercials and if it's commercial and talk free, it usually has fewer listeners, even though listeners say they want talk and commercial free radio. On all oldies outlets I've heard with, old commercials; the old commercials are a listener favorite and they sometimes get requests for commercials from their childhood. It seems the old jingles and old commericals are a popular way to do oldies these days? I will admit to liking those old Coca-Cola commercials. Things go better with Coke. ;D I wish they would bring that ad campaign back. I can listen to commerical and talk free music in the background while I'm doing something else, but if I'm listening to music and can't select the songs, the talk and old commericals will keep the radio there. Too much talk and new commericals will cause me to scan. Oldies is memories and the more memories you can bring back for the listener, the longer they will listen to oldies. Telling them they are OLDies can be a turn-off though. No Oldies 94 or 101.1 or whoever tries it. "Hitz 94" or 94.1 WTHZ still works with Oldies. Great old Calls work with oldies too. With those calls, I'm surprised Hitz 94 hasn't tried CHR as Z-94. As I said before, someone is a fan of NYC's Z-100 with those calls. ;)

You know, by the time the babyboomer generation is rediscovered by commerical radio, it will be too late. They will be at XM and Sirius. I'm sure satellite radio loves the abandonment of a large group of listeners with a lot of money and free time to spend it. I've heard a lot of older radio listeners give-up listening to radio, due to short playlists and the loss of their favorite station.

The bad side of research also shows listeners to Oldies are less likely to try a new brand or anything new and that is the problem with Oldies Radio. I've know people in this age group are buying downtown condos, new cars (and are willing to change brands if the quality is there), try new restaurants and more.
 
Carlos,

Curtis flipped 96.1 in Raleigh to Rock in '97 I believe after it did some head pounding on QDR. To fill the gap of "another" country station he devised the Goldsboro / Burlington combo and called it KIX. Never quite had the same effect.
 
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