Even if WBOB simulcast on a more powerful FM signal, I don’t believe this would result in a significantly improved ratings situation. WBOB has never benefited from even the slightest ratings dip @ WOKV. A logical conclusion could be news/talk listeners don’t care much for the WBOB product and a sizable number may not even be aware of WBOB’s existence. But I believe something else is at play.
Jacksonville radio tends to lag behind the market because they continue to make assumptions about the community at large. For starters, this market is not as conservative as once was. In the last presidential election, Obama barely lost. Since that time, we have elected a Democratic mayor – African American to boot – and in the recent Republican primary, moderate Mitt Romney held on to a narrow win here while virtually all of North Florida went with Newt.
In our past discussions of WBOB, I suggested a morning show where a neutral host could solicit opinions of listeners in a call-in type morning show. It would have been realistic as well to have contributors such as trail lawyers to represent the liberal view and business owners to represent the conservative view. Then let the folks sort through it. To me, that would have a far better draw that to hear a national host who sounds as if he is in a coma.
I believe there is an underserved market for independent and even moderate voters. Jax is probably not that different from the rest of the country as I believe we are probably right of center and we are tending to vote more along candidate rather than party lines. If WBOB had a different ownership, things could have been a lot more interesting.
1010XL has a home on FM now and that’s already a prediction come true. I’ll go one step further. One day sports programming will be carried on a big FM stick here. I still don’t believe Jax is a huge sports town but sports talk is a great alternative to the daily pounding of partisan politics. For all the politically independent thinkers out who look for a little radio companionship, sports looks like it could be that very ticket.
As far as Rock 104.5 goes, I’m getting tired of all this flip talk to urban. Another huge problem with Jax radio is there are too many stations doing the same thing. Gees, there’s at least 6 stations playing “Don’t Stop Believing.” If change comes to Rock 104.5 or any other station for that matter, I can only hope it doesn’t result in even more fragmentation.
Jacksonville radio tends to lag behind the market because they continue to make assumptions about the community at large. For starters, this market is not as conservative as once was. In the last presidential election, Obama barely lost. Since that time, we have elected a Democratic mayor – African American to boot – and in the recent Republican primary, moderate Mitt Romney held on to a narrow win here while virtually all of North Florida went with Newt.
In our past discussions of WBOB, I suggested a morning show where a neutral host could solicit opinions of listeners in a call-in type morning show. It would have been realistic as well to have contributors such as trail lawyers to represent the liberal view and business owners to represent the conservative view. Then let the folks sort through it. To me, that would have a far better draw that to hear a national host who sounds as if he is in a coma.
I believe there is an underserved market for independent and even moderate voters. Jax is probably not that different from the rest of the country as I believe we are probably right of center and we are tending to vote more along candidate rather than party lines. If WBOB had a different ownership, things could have been a lot more interesting.
1010XL has a home on FM now and that’s already a prediction come true. I’ll go one step further. One day sports programming will be carried on a big FM stick here. I still don’t believe Jax is a huge sports town but sports talk is a great alternative to the daily pounding of partisan politics. For all the politically independent thinkers out who look for a little radio companionship, sports looks like it could be that very ticket.
As far as Rock 104.5 goes, I’m getting tired of all this flip talk to urban. Another huge problem with Jax radio is there are too many stations doing the same thing. Gees, there’s at least 6 stations playing “Don’t Stop Believing.” If change comes to Rock 104.5 or any other station for that matter, I can only hope it doesn’t result in even more fragmentation.