http://jacobsmedia.typepad.com/jacobs/2007/12/hd-radios-new-1.html
The cancer starts eating the patient. I love it.
The cancer starts eating the patient. I love it.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an alternative browser.
You should upgrade or use an alternative browser.
Alliance Throws AM/FM analog under the bus
- Thread starter wgliradio
- Start date
M
Mike Walker
Guest
Wow. I'm trembling. This is so freakin' terrifying, I think I'll go take a nap!
wgliradio said:http://jacobsmedia.typepad.com/jacobs/2007/12/hd-radios-new-1.html
The cancer starts eating the patient. I love it.
Talk about arrogance...
Peter Ferrara of the HD alliance Comments...
"We are working with an one of the top brand building ad agencies in the country that's done great things for clients like Southwest Airlines, BMW, MasterCard, AT&T and the PGA Tour. We explained our challenge, the current status of HD Radio and asked them for their honest evaluation and recommendation."
And then Jacoobs who apparently knows EVERYTHING says...
" You're being intellectually dishonest to wit: SW, BMW, MC and AT&T were established brands long before the engagement of your unnamed agency; the proper qualification needed would seem to be a proven track record of successfully launching new, previously unknown, brands in the marketplace - you have provided no such credential with your comment."
Got it. He doesn't know WHICH ad agency is. Doesn't know the strategy. But even being so much in the dark he has the gall to state "You're being intellectually dishonest..."
He doesn't say "Don't you think you Might be...". Not "This doesn't maker sense to me." Not "I think you should have used______"
NO. Mr Arrogant states "You Are Being Intelectually dishonest."
Hey Jacobs. What if the agency has this experience? Do they? I don't know and based on your post NEITHER DO YOU.
But Ferrara is "Intelectually Dishonest".
Considering Jacobs has NO IDEA who the agency is, he sure is definite that they have no credentials.
I would propose there is one party in this that has no clue. And I'm betting it NOT the agency.
People like Jacobs with their READY!, FIRE!, AIM! mentality really need to think a little more and talk a little less.
Clouseau
clouseau said:And then Jacoobs who apparently knows EVERYTHING says...
" You're being intellectually dishonest to wit: SW, BMW, MC and AT&T were established brands long before the engagement of your unnamed agency; the proper qualification needed would seem to be a proven track record of successfully launching new, previously unknown, brands in the marketplace - you have provided no such credential with your comment."
Got it. He doesn't know WHICH ad agency is. Doesn't know the strategy. But even being so much in the dark he has the gall to state "You're being intellectually dishonest..."
For the record, wasn't it David Martin who said that? Go back and take another look.
I really miss those Alliance spots with the two 17-year old dudes talking about how HD is "radio with a boob job"; an apparent nod to the unnatural, phony top end.
R
Radioman100
Guest
Well, I haven't heard the spots yet but I have to admit, I am disappointed with the approach the Alliance plans to take. Taking pot shots at analog radio simply isn't the way to go, and I sincerely hope the reaction that part of the campaign will surely get from radio doesn't undermine this part: http://www.hdradioalliance.com/commercials.php?id=111
Having heard that the Alliance was going to start promoting HD2 channels by selling their specific benefits about a month ago (and being the first to mention it here) I thought this would really be a turning point for HD Radio. It seems all the Alliance has done is develop a campaign that turns already apathetic radio types against them.
Having heard that the Alliance was going to start promoting HD2 channels by selling their specific benefits about a month ago (and being the first to mention it here) I thought this would really be a turning point for HD Radio. It seems all the Alliance has done is develop a campaign that turns already apathetic radio types against them.
Mike Walker said:Wow. I'm trembling. This is so freakin' terrifying, I think I'll go take a nap!
Nothing like confusing the consumer by telling them what they are currently using is boring. Good one. What do you think they'll find with HD?
Play Freebird said:For the record, wasn't it David Martin who said that? Go back and take another look.
I really miss those Alliance spots with the two 17-year old dudes talking about how HD is "radio with a boob job"; an apparent nod to the unnatural, phony top end.
You are correct sir. While I stand by the points made, clearly they were authored by someone else. My apologies to Mr. Jacobs. I stand corrected.
Clouseau
"Radio with a boob job??"" Oh....my....God.
Can the HD Alliance's marketing efforts actually get any worse?? First, the hopelessly confusing/misleading "stations between the stations" concept (a/k/a "free promos for out-of-market and rimshot stations.")
Then we hear about spots which disparage analog offerings (which just happen to pay 100% of the bills these days, thank you.)
To these unbelievably inept concepts we now add: misogyny! Hey, that's great!!
Memo to HD Alliance: Last I checked, half of the available demographics you want to attract to your wonderfully successful new technology happen to include....WOMEN!!!!!!
Can the HD Alliance's marketing efforts actually get any worse?? First, the hopelessly confusing/misleading "stations between the stations" concept (a/k/a "free promos for out-of-market and rimshot stations.")
Then we hear about spots which disparage analog offerings (which just happen to pay 100% of the bills these days, thank you.)
To these unbelievably inept concepts we now add: misogyny! Hey, that's great!!
Memo to HD Alliance: Last I checked, half of the available demographics you want to attract to your wonderfully successful new technology happen to include....WOMEN!!!!!!
R
Radioman100
Guest
KB1OKL said:I tried to listen to the ads but was prevented, do you need to be a radio pro to listen to them? I want to hear the one about radio with a boob job, ;D if that is so I think the silicone has migrated to adjacent areas.
They password protected them. The negative attention probably had something to do with it.
The audio quality improvement HD Radio offers would be indiscernable in a retail environment. AM is noticeable, but good luck receiving any AM broadcasts in a store (analog or digital.)
Whatever campaign they ultimately decide to go with should focus on the multicast capability of FM HD and forget everything else. Telling the public that FM doesn't sound good enough just isn't going to work.
Radioman100 said:Whatever campaign they ultimately decide to go with should focus on the multicast capability of FM HD and forget everything else. Telling the public that FM doesn't sound good enough just isn't going to work.
Very true. Since most of the desired demo thinks a 48 kbs MP3 sounds just fine, multicasting is the only real selling point. The only two HD strations I can receive don't have HD-2 programming, at least not now. That's going to be a hard sell.
Now here's an interesting new development: I've received two COMPLAINTS this week about the Alliance radio promos. (Of course WYSL isn't running the spots, but people just don't know.) HD stations in the market are absolutely hammering them. The Alliance promos are...well.....ubiquitous.
The reaction we get: people find the inescapable constant identical spots across a number of various formats annoying - because either (a) they don't understand the concept ("what IS all this HD radio stuff anyway??") or (b) they already think they are listening in HD.
When the message isn't sufficiently compelling in creating interest or demand, the effect of tons of repetition is similar to repeatedly hearing a joke you didn't get the first time.
Think about it. If you're watching color TV and you're constantly bombarded with not-very-artistic promos exhorting you to go our and buy a color TV receiver, after a while wouldn't those messages start to grate on you?
The reaction we get: people find the inescapable constant identical spots across a number of various formats annoying - because either (a) they don't understand the concept ("what IS all this HD radio stuff anyway??") or (b) they already think they are listening in HD.
When the message isn't sufficiently compelling in creating interest or demand, the effect of tons of repetition is similar to repeatedly hearing a joke you didn't get the first time.
Think about it. If you're watching color TV and you're constantly bombarded with not-very-artistic promos exhorting you to go our and buy a color TV receiver, after a while wouldn't those messages start to grate on you?
R
Radioman100
Guest
The Alliance is encouraging stations to do their own creative for the new spots promoting specific formats of HD2 channels. For the lazy and disinterested, they provide agency creative that can simply be tagged with info about their HD2 formats.
I understand how the current campaign could grate on people though. They're just bad spots, and they really don't adequately explain what HD is or how it works. If you did want to know, I can see how the current ad campaign that doesn't make it clear at all could be frustrating.
Hammering people all the time with bad, even frustratingly confusing creative can't be helping the cause.
I understand how the current campaign could grate on people though. They're just bad spots, and they really don't adequately explain what HD is or how it works. If you did want to know, I can see how the current ad campaign that doesn't make it clear at all could be frustrating.
Hammering people all the time with bad, even frustratingly confusing creative can't be helping the cause.
Who is paying for the air time for the spots or is it comp'ed by the station?
R
Radioman100
Guest
radionekkid said:Who is paying for the air time for the spots or is it comp'ed by the station?
It's unsold inventory. The stations aren't losing any money doing this.
Radioman100 said:radionekkid said:Who is paying for the air time for the spots or is it comp'ed by the station?
It's unsold inventory. The stations aren't losing any money doing this.
Just annoying listeners, and apparently they no longer count.
To paraphrase:
"Your highness, the listeners are revolting."
"Your telling me?"
- Status
- This thread has been closed due to inactivity. You can create a new thread to discuss this topic.