Almost 6 months since we lost GRock, is Hit 106 a hit?

[Slinky]

I don't think there's an audience for G-Rock where the 98.5 signal is. Not a lot of young males in Ocean County and WRAT already serves that demo.

WRAT can't even be heard on a good car radio south of Exit 67, on your average crappy house radio you're lucky to get it south of Exit 82.

There's a very large chunk of Ocean County that WRAT does not serve.

South of 67 is not a very large chunk of Ocean County. It's about 13% of the county population, and 6% of the market overall. That's why the Atlantic City stations never do well in Monmouth-Ocean.

South of 82 is still only about 37% of the county's population, and only 17% of the market overall.

My point stands. 98.5 and 95.9 have a significant amount of overlap in a market that has a low 18-34 population. I don't think 98.5 would do well with an Alternative format.